Eddie Wong

Management professional with 15 years of experience driving success in automotive, lifestyle, and FMCG industries. Successfully completed the setup of two international brands across three markets. Proficient in new business setup and market strategy development.

Chief Representative at BYD (2023-01 – Present)

Leading business operations across three markets

• General Manager, Hong Kong (2023): Setup the dealership business for BYD. Established 4 showrooms, 3 service centers and 2 supporting locations. Leading 120 people to generate a monthly turnover of HKD90 million.
• Chief Representative, Singapore (2024): Leading the local team of 20 to overcome financial, business and human resources hurdles.
• Chief Representative, Sweden (2025): Establishing the cooperate status in Sweden, preparing retail and after-sales network, and building up the team.

Brand Manager at Polestar (2021-01 – 2023-12)

Brand management and market launch operations

• Successfully launched the new model in Hong Kong.
• Established the flagship showroom on Hong Kong Island.
• Strategically set the pricing of the POLESTAR 2 and 100% achieved the regional target.

Sales Manager at BMW (2020-01 – 2021-12)

Sales management and strategic program implementation

• Propose the strategic program [Future Proof Scheme], sales achievement is 100%.
• Lead a team of 15 salesmen.
• In charge of the Tsuen Wan and Kowloon showroom.

Product Manager at Honda (2011-01 – 2020-12)

Product management and cross-functional leadership

• Leading cross-function departments to maintain market share at 8-10%.
• Established the "2014 Odyssey Multi-region Launching Event".
• Planned and led the regional annual events in 2015, 2017 and 2019.

Bachelor's Degree in BA – Shue Yan University (2000)