Arifia Pratiwi

Strategic professional with experience in business process development, operations, and crossfunctional execution. Skilled in analyzing workflows, identifying improvement opportunities, and implementing structured solutions to enhance efficiency and support business performance.

Community Specialist (Startup Acquisition) at Impacto (2024-05 – Present)

The Startup Acquisition (Community) function plays a strategic role in identifying, evaluating, and nurturing relationships with early-stage startups that align with the organization's innovation, partnership, and growth objectives.

• Market Research & Ecosystem Mapping: Conduct ongoing research on startup ecosystems, industry trends, and emerging technologies to identify high-potential early-stage startups across Southeast Asia.
• Startup Scouting & Deal Sourcing: Proactively source and identify promising startups through multiple channels, including startup databases, incubators, accelerators, venture capital networks, industry events, and direct founder outreach (successfully scouted and reviewed 150+ early-stage startups across Southeast Asia).
• Startup Evaluation & Due Diligence: Assess the viability, scalability, and strategic relevance of startups through structured due diligence, including analysis of: Business models and revenue streams, Technology architecture and product maturity, Market fit and competitive positioning, Intellectual property and regulatory considerations, Financial performance and funding stage, Founding team capability and execution strength.
• Ecosystem Relationship Management: Build and maintain strong relationships with startup founders, investors, accelerators, incubators, and ecosystem partners to strengthen deal flow and collaboration opportunities.
• Partnership & Collaboration Development: Work closely with startups to explore and structure partnership opportunities, strategic alliances, pilot projects, joint ventures, or investment pathways that align with organizational objectives.
• Community Growth & Engagement: Identify, engage, and onboard qualified startups and ecosystem stakeholders into the community, ensuring active participation and long-term value creation for both startups and corporate partners.

Business Development Team Lead (Supervisor) at KitaLulus (PT Kita Lulus Internasional) (2022-11 – 2024-04)

Job description as a Business Development Team Leader as follows:

• Contacting potential clients to establish rapport and arrange meetings (Indonesia & International clients).
• Planning and overseeing new marketing initiatives.
• Recruiting, developing, and retaining team members.
• Increasing the value of current customers while attracting new ones.
• Managing the day-to-day activities of the team.
• Developing and implementing a timeline to achieve targets.
• Maintain ethical standards and integrity in handling sensitive information.
• Decrease "Fraud" cases.
• Conducting training of team members to maximize their potential.
• Empowering team members with skills to improve their confidence, product knowledge, and communication skills.
• Conducting quarterly performance reviews.
• Contributing to the growth of the company through a successful team.
• Creating a pleasant working environment that inspires the team.

Business Development Associate at KitaLulus (PT Kita Lulus Internasional) (2021-11 – 2022-10)

Job descriptions as Business Development Associate as follows:

• Introduce our platform to prospective employers and work with them to recruit great employees.
• Promote the company's products or services to prospective clients (engage at least 1000+ companies in a year and successfully convert 90% employee create jobs in KitaLulus platform).
• Data entry to at least 60+ jobs open per day.
• Onboard employers, build relationships and develop plans to resolve issues.
• Operate the system and input data accurately.
• Solicit feedback from employers, understand pin points and take ownership to ensure issues are quickly and effectively resolved.
• Take initiative to reach our prospective employers.
• Working towards target monthly, quarterly, and personal achievement.
• Maintain positive professional relationships with clients.
• Well-known brands handled: D'Paragon, Larissa Aesthetic Center Yogyakarta, PT Kotagede Jewellery Group, PT Astlatasri Teguh International, Lestari Group, Spilla Jewelry Yogyakarta, etc

Sales And Marketing Associate at KitaLulus (PT Kita Lulus Internasional) (2020-11 – 2021-11)

Job description as Sales and Marketing as follows:

• Assist the development and implementation of marketing strategies and campaigns.
• Support the creation of promotional materials, marketing emails, and digital content.
• Conduct market research to identify marketing opportunities and understand customer preferences.
• Analyze data from marketing campaigns to help shape future marketing strategies.
• Manage social media activities to optimize online marketing efforts.
• Participate in organizing company conferences, trade shows, and major events.
• Liaise with external vendors and agencies to execute marketing programs.
• Maintain and update marketing databases and systems.
• Promote business expansion opportunities.
• Negotiating contracts with prospective clients.
• Helping determine pricing schedules for quotes, promotions, and negotiations.
• Preparing weekly and monthly reports.
• Giving sales presentations to a range of prospective clients.

Customer Service Officer Internship at Influx (2020-10 – 2020-11)

Influx is a full-service support teams that flex and scale monthly, enabling companies to deliver fast, high-quality support experiences. My responsibilities during the Apprentices Program are included:

• Customer Service/Customer Relation using Zendesk.

Internship Trainee at Embassy of Republic of Indonesia in Beijing (2018-12 – 2019-01)

Job description as an Internee as follows:

• Reporting verified information Indonesian news in China Media.
• Analyse latest information about Indonesia's social, culture, and education matters in China Media to the Ministry of Foreign Affairs.
• Research and create reports on current issues based on international relations between Indonesia and China.
• Data entry.

Master's degree in Communication Management – Universitas Gadjah Mada (UGM) (2021-02 – 2022-11)

Bachelor's degree in English Language and Literature/Letters (Majoring American Studies) – Diponegoro University (2016-08 – 2020-04)