Jordi Adiao

Strategic and empathetic HR leader with 15+ years of experience transforming people operations, optimizing HR systems, and leading organizational change. Adept at managing complex, cross-functional programs that align HR strategy to business growth, improve efficiency, and strengthen compliance. Known for building scalable systems, integrating technology to streamline processes, and fostering transparency and engagement across global and high-growth organizations.

HR Consultant – Organizational Development & Compliance at Independent HR Consultant (2025-01 – Present)

• Partner with small business and healthcare clients to design compliant, culture-forward HR frameworks, including employee handbooks, policies, and onboarding programs.
• Advise founders on hiring compliance, performance management, and employee relations, delivering practical solutions that strengthen trust, engagement, and sustainable growth.

VP, People & Culture - Head of HR at Joe Coffee Company (2020-06 – 2025-10)

Lead all HR strategy and operations for a workforce of 300+ across 25 retail, corporate, catering and coffee techs. Serve as a trusted advisor to executive leadership, designing and executing scalable people systems that align with company growth and culture.

• Built HR infrastructure from the ground up, including HRIS/payroll, onboarding, and compliance programs across multiple states.
• Partnered with leaders to drive organizational design, workforce planning, and DEI initiatives.
• Launched the company's first 401(k) program, redesigned compensation and benefits, and led open enrollment strategy.
• Oversaw workforce safety, including worker's compensation, OSHA compliance, and company-wide safety training videos.
• Guided leadership coaching and performance management initiatives that improved retention and morale.
• Championed post-pandemic workforce reintegration with a focus on communication, flexibility, and well-being.

Director - HRIS & Compensation Systems at Town Sports International (2017-05 – 2020-05)

Directed HR systems, compensation, and payroll for 9,000+ employees across multiple states and Puerto Rico.

• Implemented an enterprise-wide HRIS and timekeeping system, enhancing reporting, analytics, and compliance.
• Partnered with Finance, IT, and Operations on incentive design and compensation modeling.
• Led due diligence and integration processes during acquisitions.

Payroll Supervisor at Equinox Holdings Inc. (2015-02 – 2017-04)

Oversaw payroll operations for 11,000+ employees across North America and the UK, ensuring compliance with federal, state, and local labor laws.

• Collaborated with cross-functional teams to streamline payroll processes and improve audit readiness.
• Advised leadership on workforce analytics, labor compliance, and operational efficiencies.

Head of Payroll at Town Sports International (2013-11 – 2015-02)

Managed HR systems and payroll for 9,000+ employees across multi-state operations.

• Introduced automation tools that reduced manual workload by 35%.
• Supported compliance audits and developed internal reporting dashboards.

Compensation / HRIS Analyst at Town Sports International (2011-12 – 2013-11)

Special Projects Manager: Payroll Department at Town Sports International (2008-11 – 2011-12)

Operations Manager: Group Exercise Dept at Town Sports International (2002-12 – 2008-11)

Manager on Duty: Front Desk at Town Sports International (2001-01 – 2002-12)

Tennis Instructor at Town Sports International (2000-06 – 2000-12)

Master's Certificate in Human Resources Management – Cornell University

B.A. in Fine Arts & Psychology (Honors) – Rutgers University