Marcela Raisman

Senior executive and CEO with more than 20 years of leadership experience across healthcare, MedTech, diagnostics, technology and international business environments. Proven ability to lead complex organizations, manage multidisciplinary teams, drive growth, build strategic partnerships, and execute cross functional initiatives with senior stakeholders in Israel and abroad. Experienced in strategy, P&L, budgets, KPIs, business development, operations, people leadership, international partnerships and board level reporting.

Combines strategic thinking with hands on execution, with the ability to move from vision to implementation across multiple parallel projects. Brings a strong healthcare, diagnostics and MedTech background, together with a Zionist mindset, deep commitment to Israel's growth and resilience, and motivation to contribute to national impact. Native level English, native Spanish and fluent Hebrew.

Founder and CEO at ScaleUp Business Consulting (2025-03 – Present)

• Advise CEOs, founders and management teams on strategy, growth priorities, commercial planning, market expansion, operational alignment and organizational development.
• Lead strategic processes that combine business analysis, market understanding, positioning, financial thinking, execution planning and practical implementation.
• Support companies in building investor readiness and funding strategies, including business positioning, strategic storytelling, identification of potential investors and preparation for funding related discussions.
• Build practical work plans that connect strategic goals with operational capacity, internal priorities, resources, ownership and measurable execution.
• Mentor leaders and teams through decision making, prioritization, performance improvement and business development challenges.

CEO and Head of Business Development at BIOGAL (2020-01 – 2025-03)

• Led a global veterinary diagnostics company, combining strategic leadership, commercial management, business development, operations, people leadership and cross functional execution.
• Held broad responsibility for company performance, annual plans, budgets, priorities, commercial objectives, operational execution, distributor relationships, customer relationships and performance follow up.
• Managed multidisciplinary teams and interfaces across sales, marketing, operations, production, finance, customer support, logistics, regulatory, suppliers, distributors and external professional stakeholders.
• Worked closely with the board on strategic priorities, opportunity evaluation, business analysis, organizational performance, growth initiatives and decision making.
• Expanded global distribution and strengthened international commercial relationships across multiple geographies.
• Represented the company with distributors, customers, partners, professional stakeholders and senior decision makers in Israel and abroad.
• Led complex negotiations and cross functional decisions involving commercial, operational, financial and strategic implications.
• Led change processes and improved organizational focus, service orientation, internal priorities and execution routines.
• Participated in a strategic M&A process together with the Chairman of the Board, supporting positioning, coordination, stakeholder communication and due diligence related activity.

Global Director of Business Development at MIS Implants Technology Global (2016-01 – 2019-12)

• Led global business development initiatives in a medical device and dental implant environment, including market development, strategic partnerships, commercial growth opportunities and stakeholder engagement.
• Worked with senior management, distributors, regional teams, customers and strategic stakeholders to align commercial priorities with market needs and product opportunities.
• Supported business opportunities requiring commercial analysis, structured negotiations, pricing considerations, partner evaluation and cross functional coordination.
• Built and maintained trusted relationships with international partners, customers and internal teams, supporting long term commercial activity and tailored market solutions.
• Contributed to international distributor and partner development, including market potential assessment, relationship building, business follow up and commercial execution.
• Was a key contributor to an M&A process that resulted in the successful sale of the company.

Regional Manager, Latin America and Portugal at MIS Implants Technology Global (2014-01 – 2016-12)

• Managed regional commercial activity across Latin America and Portugal for a global medical device company.
• Developed and supported distributors, local representatives and business partners through training, field guidance, commercial coordination and structured follow up.
• Built and strengthened relationships with key distributors, partners and decision makers, supporting sustained double-digit growth.
• Managed commercial activity across multiple countries, including sales development, partner support, local market priorities, working processes and business objectives.
• Operated independently across a broad geographic region, setting priorities, solving problems and representing the company with international partners and customers.

Deputy CEO, VP Marketing and Sales at MV Technology (2011-01 – 2014-12)

• Directed strategic, commercial and operational functions in a technology company operating in water-related solutions.
• Managed sales, marketing, customer relationships, operational interfaces and cross functional coordination while supporting company growth and execution.
• Led teams, built working processes, managed internal and external interfaces and worked closely with customers, suppliers and business partners.
• Promoted service, sales, marketing and operational processes in a dynamic business environment.

Export, Marketing and Business Development Roles at ARAD Group (1998-01 – 2011-12)

• Led international tenders, export processes, marketing and business development initiatives across Africa, Latin America, Europe and additional global markets.
• Worked with customers, governmental bodies, water authorities, local representatives, distributors, suppliers and professional entities in complex international sales processes.
• Identified, trained and supported local representatives and partners while developing long term customer and stakeholder relationships.
• Organized local and international seminars, exhibitions, professional meetings, product launches and marketing activities.
• Gained strong foundations in international business operations, tenders, pricing, logistics coordination, market development and cross cultural communication.

Directors Course – Israeli Management College (2024-01 – 2024-12)

Public Speaking and Storytelling – Udemy (2022-01 – 2022-12)

Coaching Practices – UC Davis (2020-01 – 2020-12)

Women in Leadership – Linkage WIL Institute, USA (2017-01 – 2017-12)

Import, Export and International Trade – Chamber of Commerce and Industry, Haifa and the North

MFA with Honors in Florida School of the Arts – St. John's University, USA (1990-01 – 1990-12)

Journalism Studies – St. John's University, USA