A M

Result-oriented Sales Professional offering increasing revenue and profitability and managing shrinkage and loss. Well versed in inventory control, buying and merchandising for perishable and non-perishable goods. Energetic and productive to thrive in customer-focused, fast-paced environment. Overall experience of 25 years comprising of 17 years in Retail Sector and 7 years in ITes and Industrial sales.

Retail expertise in Food: FRESH PRODUCE and Processed, Staples, Consumer electronics, General Merchandiser, HIGH END (LUXURY WATCHES) and currently in LUXURY GOLD & DIAMOND JEWELERY. Customer service in Telecom sector. Have managed large teams in Large Format Stores in GULF and in INDIA as well as multiple stores.

Relationship Manager at C Krishniah Chetty Group of Jewelers (2026-02 – Present)

Premium Gold and Diamond jewellers (Legacy of 157 years)

• Cultivated and maintained relationships with a portfolio of premium clients, delivering high-touch, personalized service that drove repeat business in luxury gold and diamond jewelry.
• Conducted private, consultative viewing for high ticket items, expertly advising clients on diamond quality factors (cut, Color, Clarity, carat) and gold purity standards to assist in investment and bridal purchases.
• Streamlined the custom-design pipeline by acting as the primary liaison between elite clients and the master design team, ensuring precise execution of bespoke orders.
• Consistently met key performance indicators (KPI) regarding client outreach, retention metrics, and monthly sales volume within a fast-paced, high security environment.

Senior Sales Associate at Zimson watches pvt ltd (2022-03 – 2026-01)

Premium Watch retail

• Managed a premier portfolio of timepiece collectors, blending technical horological expertise with high-touch relationship management to drive sustained boutique revenue over a four-year tenure.
• Portfolio Growth: Expanded a dormant client database into a highly active, loyal book of UHNW collectors, resulting in an increase in cross-generational family sales.
• Building and Maintaining UHNWIs over the years.
• Sustained Revenue growth: Consistently hitting or exceeding monthly and annual sales target, constant target achievement, maintained a top tier sales record.
• High ticket Transaction: Successfully closed the high value transaction featuring limited edition pieces, grand complications.
• Leadership & Brand Ambassadorship: Mentoring junior staff, managing high-profile private events, and representing the brands elite standards.
• Bespoke Client Experiences: Curated exclusive private viewings and managed UHNW client hospitality during high profile brand events, product launches. Served as in-house expert, delivering master class storytelling regarding watches, historical heritage and investment value of passionate collectors.

Entrepreneurship at Gujarat co-operative milk marketing federation ltd (AMUL) (2020-10 – 2022-01)

Franchisee Retail of AMUL

• SOURCED INITIAL FUNDING TO GET BUSINESS UP AND RUNNING WHILE PLANNING INITIAL STRUCTURE.
• DETERMINED BUSINESS PLAN. MANAGED PURCHASING, SALES, MARKETING, CUSTOMER RELATIONSHIP.
• APPRAISED INVENTORY LEVEL EVERY TIME AND ORDERED MERCHANDISED TO KEEP QUANTITIES WELL STOCKED.
• ACTIVELY LISTENED TO CUSTOMERS AND HANDLED CONCERNS QUICKLY AND ESCALATE MAJOR ISSUE.

Assistant Store Manager (31739 sqft) at RELIANCE RETAIL LTD (RELIANCE INDUSTRIES LTD) (2019-08 – 2020-09)

VALUE FORMAT RETAIL ARM OF RELIANCE INDUSTRIES (RELIANCE SMART). Team size managed: 70 (direct handle-40)

• Managing across categories – focus on across foods categories food- Fresh Produce, fmcg and nonfood section, staples, General merchandiser, and Apparels. Reporting to the cluster Manager.
• Achieved the monthly targets of around 3 crores.
• Handling Online sales through JIO MART.
• LFL growth is given every month.
• Meeting the targets and earning profits. Responsible for the smooth and effective functioning of the store.
• Looking after of proper planogram as per company SOP, visual merchandising.
• Managing profit and loss, handling cash at the store as well as collating daily sales as well as other necessary reports.
• Recruiting, managing developing the manpower with proper training.
• Product management, including ordering, receiving, price changes, handling damaged products, and returns.
• To understand the customer service principles.
• Keep self-motivated, keeping safety of store, employee, inventory.
• Maintain operational excellences, dashboard.
• Maintain high level of customer service.

Fresh Produce Manager at THE SULTAN CENTER (TSC) (2015-02 – 2019-04)

TSC (USD 1bn turnover) operates 65 stores across 4 countries in the Middle East and is a part of the diversified group which is also into restaurants, telecom and real estate. Team size managed: 30

• Managing the Fresh Produce Department of size 5000 sq ft.
• Delivered on critical performance indicators: AVF (Availability, Visibility, Freshness).
• SOP hygiene: Adherence to company policies and procedures in retail sector.
• Consistently delivered results – revenues, compliance, inventory-management.
• Adherence of store operating policies and procedures.
• Looking after of proper Planogram as per SOP, visual merchandising.
• Maintain operational excellence and dashboard.
• Maintain high level of customer service.
• Directed merchandising, sales promotion and brand loyalty efforts for business segment with greatest sales volume.
• Rotated merchandising and display to feature new products and promotions.
• Reporting to the Store Manager.

Store Manager at ORGANIC GARDENS PVT LTD (2012-10 – 2014-12)

DAIRY, F & V and Staples sourced from organic farms. Team size managed: 14 (floor staff and delivery boy). Reason for change: Got job opportunity in abroad

• Managing the store (1200 sq ft) revenues from 7am till 4pm handling highly perishable items which had shelf-life of 4 days (maximum).
• Managing of daily openings and closing procedure.
• Maintain positive customers relationship by responding quickly to customers query.
• Provided weekly work roaster to staffs to accommodate business demands.
• Enhancing revenues through walk-ins and canvasing through telecalls.
• Reporting to the Area manager.

Store in Charge | South Kolkata outlets at CHIQUE FASHION PVT LTD (2011-04 – 2012-07)

Fashion jewellery - Pearls, Silver, Polki. Team size managed: 20 (all male and female associates). Reason for change: Relocated to Mumbai post transfer of spouse.

• Assignment started with one store and then within four months responsibility was enhanced to all the four major outlets in south Kolkata.
• Recognition was based on the growth delivered at the New Market Store – the highest grossing outlet in Kolkata.
• New Market was the only store to achieve revenue target for 2011 Durga Pujas.
• Reporting directly to the Head – Operations, who was the promoter himself.

Duty Manager at ESSAR TELECOM RETAIL LTD | The Mobile Store Pvt Ltd (2008-01 – 2011-03)

Team size: 12

• Maximizing store sales through indoor promotions and outdoor campaigning.
• Multi-brand store environment: maintaining effective and balanced relationship with all brand executives of principal companies.
• Achieve highest level of customer service and customer satisfaction.
• Promoted to Store manager.
• KPI: targets for handsets, connections (post-paid, pre-paid) and overall store revenue.
• Notable achievement: Awarded foreign trip from Samsung for achieving target for Mar-Apr-May 2009.
• Reporting to the Area Manager.

Executive – Operations at IBM DAKSH BUSINESS PROCESS SERVICES PVT LTD (2006-09 – 2007-09)

• Customer support function for Airtel subscribers of the West Bengal circle. Worked as an acting Team Leader.
• Delivered service level components, maintain all KPI's, Quality and productivity target.
• Managed floor, call monitoring, giving feedback and delivered excellent customer service in every call.

Customer Service Executive at ORANGE – VODAFONE ESSAR PVT LTD (2004-08 – 2006-06)

• Assigned to customer query services through in-bound calls management.
• Achieved 'Highest Call-Talking Performer' Award – 2005.
• Assigned as Supervisor for call monitoring and giving quality feedback also taking supervisor calls.

Customer Service Executive – Industrial Sales (Field) at R B ENGINEERING WORKS (P) LTD (2001-01 – 2004-05)

• Met existing customers to review current services and expand sales opportunities.