
Abhijeet Sinharoy
Creative production leadership | Communications & employer branding
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About
Creative production and project delivery professional with 14+ years across corporate communications, employer branding, and integrated campaign delivery in global MNC environments, including hands-on experience in static and animated content creation, print, digital, and multimedia production. Currently lead Group Communications and Employer Branding account operations at Atlas Copco, partnering with senior leadership to deliver campaigns across film, digital, print, events, social media, and employee communications. Prepare annual and quarterly reporting and develop compelling corporate narratives that bring business priorities and brand positioning to life for internal and external audiences.
Combines strategic brand and communications judgment with strong project delivery discipline, managing multi-channel programs, budgets, vendor partnerships, and cross-functional teams at scale. Hands-on background in design and content production adds rare end-to-end capability, from narrative and creative direction through final execution.
Experience
PROJECT AND ACCOUNT MANAGER - GROUP COMMUNICATIONS & EMPLOYER BRANDING at ATLAS COPCO (2025-01 – Present)
- Lead delivery of integrated, cross-channel campaigns across Film, Digital, Print, Events, social media and employee communications, translating business objectives into structured delivery plans in partnership with Group Communications.
- Own and manage a €360,000 annual creative services retainer supporting 8+ internal client groups, overseeing scope, budgets, staffing and delivery of integrated brand and communication campaigns against agreed SLAs.
- Refined and documented creative request, approval and revision workflows, implementing tracking processes to improve consistency and turnaround across the retainer.
- Oversee creative collateral production for the Group Summit, a large-scale internal event, coordinating brief intake, production timelines, and quality standards across all event materials.
- Lead governance of brand activation and employer-branding initiatives, coordinating vendor and production-partner strategy to deliver cohesive outcomes aligned to brand systems and business objectives.
- Prepare annual/quarterly business performance reports for senior leadership covering campaign outcomes, delivery metrics, and budget performance to support informed decision-making.
- Contribute hands-on to content and creative execution using Adobe Creative Suite, ensuring campaign materials meet brand and quality standards alongside overseeing team production.
- Provide delivery leadership and direction to a 9-member team, overseeing workflow, resourcing and production from brief through final delivery while maintaining brand standards and quality benchmarks.
- Manage stakeholder relationships in a matrixed, global environment, engaging senior leadership to align requirements, present delivery recommendations, manage feedback and resolve competing priorities across multiple workstreams.
- Apply risk analysis, issue management, and quality governance throughout delivery lifecycles, tracking campaign and delivery performance through metrics and stakeholder feedback.
DELIVERY MANAGER at ATLAS COPCO (2020-03 – 2025-01)
- Directed delivery of creative production across digital, print, social media, video, motion graphics and 3D workflows, coordinating internal teams and external agency partners to meet creative, technical and operational requirements.
- Directed production of static and animated creative assets, including motion graphics and 3D content, across digital, print and video channels.
- Managed and delivered 900+ marketing and creative projects annually for 3+ years, owning delivery from initiation through completion, including scope, planning, documentation, staffing, workflow management, progress reporting and final delivery.
- Led a team of 6 designers and coordinated 12+ shared resources, including content writers, videographers and motion graphic specialists, managing staffing, task allocation and resource planning to ensure effective delivery.
- Managed global stakeholder relationships across the Middle East, Europe and Asia, presenting delivery recommendations, providing regular status reporting, and resolving issues to sustain strong stakeholder relationships and delivery outcomes.
- Generated €120,000+ annual revenue for the team while maintaining cost variance within 5%, providing financial oversight across project scope, budgets and resource utilization.
- Established quality control and governance across a portfolio of 900+ projects, applying risk analysis and continuous improvement to ensure deliverables met brand consistency and organizational standards.
SENIOR GRAPHIC DESIGNER at UJA (2018-09 – 2020-02)
- Developed comprehensive brand guidelines and visual identity standards, ensuring consistent application across digital and print communications.
- Created strategic templates for PowerPoint, social media, and internal/external communications, enabling consistent brand execution across teams.
- Designed marketing materials and presentations while managing multiple concurrent assignments under tight deadlines.
FREELANCE DESIGNER & CONTENT CREATOR (2009-11 – 2018-09)
- Designed and produced corporate videos, promotional content, and corporate presentations for diverse clients including TVS Motors, Hops Canada, and Better Homes
- Developed high-quality digital and print marketing materials across multiple platforms and formats