Freelance at M Designer Tiles, Malarika (2026-04 – Present)
- Managing social media pages and created targeted video scripts and visual marketing assets for MDT
- Generated 75 call inquiries, successfully converting 30 leads at an average CPR of ₹23.03
- Delivered 119 total WhatsApp leads, optimizing the top-performing campaign to deliver 72 of those inquiries at CPR ₹14.16
- Directed messaging campaigns for Malarika, delivering 30 whatsapp leads with an average ₹17.94 CPR
Performance Marketer Intern at TMS Creatives (2025-09 – 2025-12)
- Deployed over ₹1.76L in cumulative ad budgets across client portfolios
- Executed a Meta Ads dual funnel strategy for Vedi wellness generating 392 instant form leads and 685 message conversations, optimizing cost per messages to an average of ₹29.20
- Generated total sales of ₹171,308 with an ad spend of ₹60,091 at a 2.85 ROAS
- Scaled top-of-funnel engagement for Proto Mandi, generating 737 messages at CPR of ₹11.96 and 356 lead forms at CPL of ₹35.45 within a single month
- Executed search ad campaigns setup for Rug N Rest, which gave monthly conversions from 63 to 222 with an 3.4K AUD budget
- Developed impactful creative assets across all ad campaigns
- Conducted keyword research to align ad copy with trending user search behaviour
Digital Marketing Intern at Dotcom Creativez (2025-08 – 2025-08)
- Improved Interval's website SERP ranking from 4th to 2nd using off-page SEO techniques
- Delivered 190 messaging conversations at ₹72.88 CPR with 0.84% CTR
- Executed a Google Search Ad campaign with 61 clicks, 726 impressions, and ₹29.96 CPC
