Bipin V B
Performance Marketing Specialist
Talent
KochiMember since June 13, 2026
Google AdsMeta AdsTaboolaQuoraOutbrainGA4GTMCROAudience SegmentationCreative OptimizationLSQ AutomationA/B TestingAttribution TrackingApp AcquisitionTransaction Campaigns
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About
Results-driven Performance Marketing Specialist with 2+ years of EdTech experience. Currently working at Xylem Learning with expertise in Google Ads, Meta Ads, Taboola, Quora, and Outbrain. Managed ₹10+ crore ad spend and generated ₹70+ crore revenue through data-driven growth strategies, CRO, audience segmentation, GA4, GTM, and LSQ automation.
Experience
Performance Marketer - Xylem Learning
(2025-07)
- Managing campaigns across Google Ads, Meta Ads, Taboola, Quora, and Outbrain.
- Driving app installs, lead generation, and transaction campaigns.
- Implementing GA4, GTM, LSQ automation, and attribution tracking.
- Leading A/B testing, CRO, audience segmentation, and creative optimization.
Performance Marketer - Entri App
(2024-03 - 2025-06)
- Executed and optimized paid campaigns for app installs, leads, and conversions.
Business Development Officer - Damsure Expert Build Care
(2023-05 - 2024-02)
Education
B.Tech - Mechanical Engineering
Diploma - Automobile Engineering
PGD - SEO & Digital Marketing
Skills
Performance Marketing Specialist
