Deepak Dabaria

Performance Marketing Executive at Concept Kart Pvt Ltd. (2025-04 – Present)

Planned and executed digital advertising campaigns across Google Ads, SA360 and Bing Ads, increasing ROAS by 3x.
Managed end-to-end paid search campaigns across Google Ads, Bing Ads, and SA360.
Identified and resolved campaign issues while applying data-driven optimizations to improve efficiency and reduce acquisition costs.
Monitored and optimized key metrics including CTR, CPC, CPA, and ROAS to ensure strong campaign performance.
Analyzed campaign data to uncover trends, opportunities, and performance gaps, delivering actionable insights and continuous optimization (keyword refinement, bid adjustments, audience targeting, ad copy testing).
Created weekly and monthly reports and collaborated with senior management and cross-functional/onshore teams to align strategies and support high level decision making.

Marketing Team Member at WarriorsWithoutCause NGO (2024-10 – 2025-01)

Designed and managed WhatsApp ad campaign to promote a monthly donation subscription model, resulting in 40+ new subscribers.
Built and maintained high-quality backlinks, improving the NGO's search engine ranking and online discoverability.
Designed and implemented social media strategies, achieving a 7% growth in followers and enhancing audience engagement across various platforms.
Collaborated on enhancing the website's UI/UX design, ensuring an intuitive and user-friendly interface to improve visitor experience.

Social Media Marketer Intern at IMARC Group (2024-03 – 2024-05)

Managed LinkedIn accounts for IMARC Group, Expert Market Research, and Expert Market Research Healthcare, handling updates, posts, ad campaigns, follower engagement, and maintaining a professional online presence.
Executed LinkedIn ad campaigns that boosted website traffic and generated 1.2k+ leads through targeted content and performance tracking.
Created and curated content for posts and newsletters, gaining 1k+ followers in two months. Achieved a 24% higher engagement rate than competitors.
Designed the company's new website using Figma and created the UI and UX designs for select pages from scratch. Collaborated with developers to deliver a user-friendly design.

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