Deepak Dabaria

Planned and executed digital advertising campaigns across Google Ads, SA360 and Bing Ads, increasing ROAS by 3x. Managed end-to-end paid search campaigns across Google Ads, Bing Ads, and SA360. Identified and resolved campaign issues while applying data-driven optimizations to improve efficiency and reduce acquisition costs.

Performance Marketing Executive at Concept Kart Pvt Ltd. (2025-04 – Present)

• Planned and executed digital advertising campaigns across Google Ads, SA360 and Bing Ads, increasing ROAS by 3x.
• Managed end-to-end paid search campaigns across Google Ads, Bing Ads, and SA360.
• Identified and resolved campaign issues while applying data-driven optimizations to improve efficiency and reduce acquisition costs.
• Monitored and optimized key metrics including CTR, CPC, CPA, and ROAS to ensure strong campaign performance.
• Analyzed campaign data to uncover trends, opportunities, and performance gaps, delivering actionable insights and continuous optimization (keyword refinement, bid adjustments, audience targeting, ad copy testing).
• Created weekly and monthly reports and collaborated with senior management and cross-functional/onshore teams to align strategies and support high level decision making.

Marketing Team Member at WarriorsWithoutCause NGO (2024-10 – 2025-01)

• Designed and managed WhatsApp ad campaign to promote a monthly donation subscription model, resulting in 40+ new subscribers.
• Built and maintained high-quality backlinks, improving the NGO's search engine ranking and online discoverability.
• Designed and implemented social media strategies, achieving a 7% growth in followers and enhancing audience engagement across various platforms.
• Collaborated on enhancing the website's UI/UX design, ensuring an intuitive and user-friendly interface to improve visitor experience.

Social Media Marketer Intern at IMARC Group (2024-03 – 2024-05)

• Managed LinkedIn accounts for IMARC Group, Expert Market Research, and Expert Market Research Healthcare, handling updates, posts, ad campaigns, follower engagement, and maintaining a professional online presence.
• Executed LinkedIn ad campaigns that boosted website traffic and generated 1.2k+ leads through targeted content and performance tracking.
• Created and curated content for posts and newsletters, gaining 1k+ followers in two months. Achieved a 24% higher engagement rate than competitors.
• Designed the company's new website using Figma and created the UI and UX designs for select pages from scratch. Collaborated with developers to deliver a user-friendly design.

Bachelor of Commerce in Commerce – PGDAV College | Delhi University (2021 – 2024)

Class XII in CBSE BOARD – Andhra Education Society School (2020 – 2021)