Sahaj

Growth and Performance Marketing Specialist with 4+ years of experience scaling revenue across D2C brands, EdTech ventures, and high ticket consulting businesses. Helped clients generate ₹50Cr+ in top line revenue. Specialized in full funnel acquisition, rigorous creative testing, conversion rate optimization (CRO), and leveraging deep marketing analytics (GA4, SQL, Power BI) to scale ROAS while driving down CAC.

Performance Marketing Specialist - Freelance

(2025-10)

Managing ₹15L+ of monthly ad spend across all clients in the education and mentorship category, scaling student acquisition and consultation booking pipelines through high converting paid funnels on Meta and Google Ads.

• Vatsal Nahata (MBA Consultant): Managed paid Meta ad campaigns driving 554 purchases/leads in 30 days at an average CPA of ₹73 on a ₹40,576 spend, scaling top of funnel reach to 1M+ prospects.
• Pooja Sundrani (Dubai Career Coach): Scaled GCC job market webinar funnels via Meta Ads, generating 393 paid conversions at ₹112 per purchase (with top campaigns delivering 229 purchases at ₹84 CPA) across 4,364 link clicks.
• Akanksha Buchke (Senior SWE @ PayPal, Tech Mentor): Built paid acquisition and consultation booking funnels, delivering instant leads at ₹73 and confirmed call bookings at ₹145 per booking via targeted video hook ad sets.
• Priyanka Mane (EU Job Consultant): Ran founder led video and CBO campaigns for European job mentorship, generating 120 website purchases in 30 days at ₹167 CPA across 436K+ targeted impressions.

Senior Marketing Analyst - KDS Group

(2023-06 - 2025-10)

• Identified budget misallocation in a client's Google Ads account where brand search and prospecting campaigns were combined, causing Google's algorithm to divert spend toward high converting brand search at the expense of new customer acquisition; recommended splitting the campaigns, which increased blended ROAS and grew revenue from Google Ads by 30% without sacrificing profit margin.
• Increased conversion rates from ~2% to ~9% for a clothing brand by identifying that Meta's attribution and budget allocation was undervaluing a top of funnel ad essential to downstream conversions; recommended restoring the ad sequence, reversing the conversion decline and improving overall funnel performance.
• Analyzed RTO rates to identify high risk segments, recommending restriction of COD to prepaid only for those segments, which reduced RTO from 24% to 11%
• Built an advertorial funnel + refined TOF offer that helped a supplement brand reduce their CACs by 30% and increase AOV by 38%.
• Improved website conversion rate by 24% by analyzing customer purchase behavior and recommending a bundled + discount offer that increased perceived value and reduced purchase friction.
• Contributed to generating ₹35Cr+ in client revenue through data driven marketing, conversion optimization, and full funnel analysis.

Junior Marketing Analyst - KDS Group

(2022-05 - 2023-06)

• Developed dashboards enabling real time analysis of customer profitability metrics and informing strategic decisions aggregating data from their website, amazon, flipkart, nykaa stores.
• Segmented and analyzed customer base by purchase frequency, AOV, recency, age, gender, etc. to identify 3 distinct value tiers for a women clothing brand, recommending differentiated offer strategy per tier to maximize LTV.
• Created 10 detailed reports providing valuable insights into customer engagement and preferences leading to 25% increase in revenue.
• Built a standardized weekly reporting framework adopted across 8 client accounts, cutting reporting time by 40% and improving decision speed for account managers.
• Identified funnel stage conversion gaps of 20 to 40% across client accounts through end to end customer journey analysis, translating findings into recommendations for improving downstream conversion.

BTECH - Mechanical Engineering - IIT Hyderabad (2018 - 2022)