Performance Marketing Specialist - Freelance
(2025-10)
Managing ₹15L+ of monthly ad spend across all clients in the education and mentorship category, scaling student acquisition and consultation booking pipelines through high converting paid funnels on Meta and Google Ads.
- Vatsal Nahata (MBA Consultant): Managed paid Meta ad campaigns driving 554 purchases/leads in 30 days at an average CPA of ₹73 on a ₹40,576 spend, scaling top of funnel reach to 1M+ prospects.
- Pooja Sundrani (Dubai Career Coach): Scaled GCC job market webinar funnels via Meta Ads, generating 393 paid conversions at ₹112 per purchase (with top campaigns delivering 229 purchases at ₹84 CPA) across 4,364 link clicks.
- Akanksha Buchke (Senior SWE @ PayPal, Tech Mentor): Built paid acquisition and consultation booking funnels, delivering instant leads at ₹73 and confirmed call bookings at ₹145 per booking via targeted video hook ad sets.
- Priyanka Mane (EU Job Consultant): Ran founder led video and CBO campaigns for European job mentorship, generating 120 website purchases in 30 days at ₹167 CPA across 436K+ targeted impressions.
Senior Marketing Analyst - KDS Group
(2023-06 - 2025-10)
- Identified budget misallocation in a client's Google Ads account where brand search and prospecting campaigns were combined, causing Google's algorithm to divert spend toward high converting brand search at the expense of new customer acquisition; recommended splitting the campaigns, which increased blended ROAS and grew revenue from Google Ads by 30% without sacrificing profit margin.
- Increased conversion rates from ~2% to ~9% for a clothing brand by identifying that Meta's attribution and budget allocation was undervaluing a top of funnel ad essential to downstream conversions; recommended restoring the ad sequence, reversing the conversion decline and improving overall funnel performance.
- Analyzed RTO rates to identify high risk segments, recommending restriction of COD to prepaid only for those segments, which reduced RTO from 24% to 11%
- Built an advertorial funnel + refined TOF offer that helped a supplement brand reduce their CACs by 30% and increase AOV by 38%.
- Improved website conversion rate by 24% by analyzing customer purchase behavior and recommending a bundled + discount offer that increased perceived value and reduced purchase friction.
- Contributed to generating ₹35Cr+ in client revenue through data driven marketing, conversion optimization, and full funnel analysis.
Junior Marketing Analyst - KDS Group
(2022-05 - 2023-06)
- Developed dashboards enabling real time analysis of customer profitability metrics and informing strategic decisions aggregating data from their website, amazon, flipkart, nykaa stores.
- Segmented and analyzed customer base by purchase frequency, AOV, recency, age, gender, etc. to identify 3 distinct value tiers for a women clothing brand, recommending differentiated offer strategy per tier to maximize LTV.
- Created 10 detailed reports providing valuable insights into customer engagement and preferences leading to 25% increase in revenue.
- Built a standardized weekly reporting framework adopted across 8 client accounts, cutting reporting time by 40% and improving decision speed for account managers.
- Identified funnel stage conversion gaps of 20 to 40% across client accounts through end to end customer journey analysis, translating findings into recommendations for improving downstream conversion.
