Afzal Valliulla

A distinguished Business Development professional with experience in a highly dynamic FMCG and Support Service industry. Seasoned in managing and maximizing key accounts, communicating with customers & strategic partners at the most senior of levels. Gained an unprecedented exposure in Sales, Business Development, Policy Development, Brand Management, Leadership.

Business Development Manager - Petrojana General Contracting Est. - KSA

(2025 - 2026)

• Direct and coordinate all sales activities at local and regional levels to ensure alignment with company objectives.
• Develop and maintain strong relationships with key clients to enhance customer satisfaction and loyalty.
• Identify and evaluate emerging markets to uncover new business opportunities.
• Oversee and support the needs of both new and existing customers to drive repeat business and long-term growth.
• Manage and optimize the sales pipeline to improve overall sales performance.
• Conduct market research and reports on external business opportunities and competitive trends.
• Prepare performance reports and present insights and recommendations.

Business Development Executive - EamarAlmotahedon Co. Ltd - KSA

(2024 - 2024)

• Directing and coordinating all sales activities locally and regionally.
• Developing and maintaining relations with key clients.
• Identifying emerging markets to find new sales opportunities.
• Servicing the needs of new and existing customers.
• Administer sales pipelines and improve opportunity for sales.
• Researching and reporting on external opportunities.
• Reporting to the chief operations manager and MD.

Senior Sales Officer - BEZEL ARABIA COMPANY LTD - KSA

(2023 - 2023)

• Directing and coordinating all sales activities locally and regionally.
• Developing and maintaining relations with key clients.
• Identifying emerging markets to find new sales opportunities.
• Servicing the needs of new and existing customers.
• Administer sales pipelines and improve opportunity for sales.
• Researching and reporting on external opportunities.
• Reporting to the chief operations manager and MD.

Self-Employed - Self-Employed

(2018 - 2023)

• Ensured compliance with all local laws and regulations related to the business operations.
• Managed inventory levels to meet customer demand while minimizing costs.
• Initiated cost-cutting measures, when necessary, without sacrificing quality products or services.
• Determined pricing for products or services based on costs and competition.
• Set pricing structures according to market analytics and emerging trends.

Sales Support Manager - NMC Trading - Dubai, UAE

(2014 - 2018)

• Design and implement an effective sales strategy that focused on reducing the cost and maximizing the profitability from each individual sale that was made.
• Provide the team with a framework of guidelines and policies with which to source new clients.
• Create a significant market exposure which led to a positive brand imaging and identification as well as achieved complete customer satisfaction.
• Develop MIS (Management Information System) reports in a timely manner and submit accordingly to the BUM (Branch Unit Manager).
• Attend conferences, exhibitions, talks, meetings, etc. for the development of an extensive sales network that allowed for a several sales lead generations.
• Confer with the purchaser to resolve all the complaints and queries that the client is facing.
• Involved in developing the pricing of the products and followed a competitor-based model.
• Serve as the liaison between the Marketing Department, Merchandising Department, Business Development, etc.

Sales Supervisor - New Medical Centre, NMC Trading - UAE

(2009 - 2014)

• Managed the sale of the Beiersdorf range of products (Nivea, Nivea - Visage, BDF medical) through modern trade in UAE.
• Carried out an effective market analysis and identify trends, supply-demand changes, competitor behavior to provide the organization with an effective market penetration strategy.
• In charge of product positioning, pricing, and packaging plan to facilitate an increasing market share.
• Delivered proposal presentations and RFP (Request for Proposal) Responses.
• Monitored the performance of key account executives, sales executive and marketing and branding professionals to identify areas of improvement and carried out performance appraisals to build loyalty and motivation.
• Maintaining high merchandising values that reflect the company image through creativity.
• Managed the in-store promotions across the country in various outlets like Lulu and Carrefour for calendar events like Health & Beauty and other national events.
• Organized product trainings for the promoters in accordance to their DSR, events and end of promotion time sheets; prepared LPO and invoices at the end of the event.
• Developed comprehensive activation proposals and submitted the same to the agency; as well as finalized the promoters.

Sales Executive - NMC Trading - UAE

(1998 - 2009)

Sales Executive - Jumbo Electronics Co. Ltd - Dubai, UAE

(1994 - 1998)

• Develop highly specific and successful contract pitches for the potential key account prospects carefully negotiating the terms of the deal with the organization's profitability in mind.
• Act as a sole point of contact for all the clients and resolve all queries.

Bachelor Degree - Arts - Bombay University (1991)

Higher Secondary School - Bombay University (1988 - 1988)

Grade 10th - ST. Paul's High School Bombay (1986)