Aishwarya Nikam

Performance Marketing professional with 2 years of hands-on experience planning, executing, and optimizing Google Ads and Meta Ads campaigns across two companies – 1 year in real estate lead generation at Brainotic Advertising, and 1 year in BFSI (Fixed Deposit & Recurring Deposit products) for a Multi-State Co-operative banking client at Uinfo Consultancy Services. Manage a combined monthly ad budget of ₹2,99,000, driving conversion value of nearly ₹2 Cr with strong CPL and ROAS discipline. Skilled in end-to-end campaign management – audience targeting (custom, lookalike & retargeting audiences), budget allocation, conversion tracking (Meta Pixel, GTM, GA4), and performance reporting.

Currently pursuing MBA in Digital Marketing.

Social Media Executive (Performance Marketing) - Uinfo Consultancy Services Pvt. Ltd.

(2025-07)

Manage Google Ads and Meta Ads campaigns for client Dnyankrupa Multi-State Co-operative, handling a combined monthly budget of ₹2,99,000.

• Manage Meta Ads with a monthly budget of ₹2,49,000, generating ₹1,99,77,900 in conversion value, 2,000+ leads and 70 converted customers – CPL of ₹124.5 and ROAS of ~80x.
• Manage Google Ads with a monthly budget of ₹50,000 for lead generation and landing page campaigns, generating ₹3,50,000 in conversion value and 60 leads at an average CPC of ₹30 – CPL of ₹833 and ROAS of ~7x.
• Run Meta AI-powered (Advantage+) lead generation campaigns, leveraging automated audience and creative optimization to improve lead volume and quality.
• Coordinate with the development team to build and optimize landing pages for lead generation campaigns, improving page load speed, form conversion, and overall campaign performance.
• Build and test custom audiences, lookalike audiences, and retargeting/remarketing segments on Meta Ads to improve lead quality and lower CPL for FD/RD banking products.
• Set up and maintain conversion tracking using Meta Pixel and Google Tag Manager, including GA4 event tagging, triggers, and lead form tracking for accurate attribution.
• Plan and execute BDO recruitment and program promotion campaigns aligned to client business goals.
• Run continuous optimization – keyword refinement, audience & placement testing, bid adjustments – to consistently improve CPL and ROAS.
• Prepare and share monthly performance reports covering spend, leads, conversions, CPL, and ROAS using Excel/Google Sheets.

Social Media Executive - Brainotic Advertising Pvt. Ltd.

(2024-02 - 2025-05)

• Handled Google Ads and Meta Ads campaigns for real estate clients, focused on lead generation, landing page reach, and engagement.
• Managed monthly ad budgets across Meta and Google Ads platforms, tracking spends against lead and engagement targets.
• Coordinated with the in-house graphics/creative team to brief and develop ad creatives for Meta campaigns.
• Implemented Google Ads and Meta Ads optimization strategies to improve campaign reach, engagement, and lead quality.
• Managed Facebook and Instagram business profiles, including content scheduling and audience engagement.

MBA - Digital Marketing

Bachelor of Management Studies (BMS) - Marketing Specialization