Ashwani Kaushik

Data-driven Digital Marketer with 1+ year of experience in Performance Marketing, Paid Media Campaigns, and Lead Generation. Skilled in managing Meta Ads and Google Ads campaigns, building conversion funnels, and optimizing marketing performance using analytics and A/B testing. Experienced in driving business growth through ROI-focused advertising strategies, audience targeting, and campaign optimization.

Digital Marketing Executive | Performance Marketing - Eventalist and Decor - Gurgaon

(2025-05 - 2026-04)

• Managed Meta Ads and Google Ads campaigns for lead generation in Event and CA service industries.
• Generated 600+ qualified leads through optimized Meta Ads campaigns.
• Reduced CPL and increased CTR from 1.2% to 3.8% through creative testing.
• Built and optimized landing pages and lead generation funnels to improve conversion rates.
• Achieved 195K+ organic impressions in 3 months through SEO optimization and content strategy.
• Managed Social Media Marketing, growing 2000+ followers across Instagram, Facebook, and LinkedIn.
• Designed and launched websites: eventalistanddecor.com and dgassociatesindia.com.
• Optimized Google Business Profiles (GMB) to improve local search visibility and rankings.

Digital Marketing Intern - Sam Enterprises - Gurgaon

(2025-02 - 2025-04)

• Supported the marketing team in executing digital awareness campaigns across social media platforms.
• Assisted in keyword research, blog optimization, and SEO strategies to improve website visibility.
• Created content calendars, social media posts, and campaign creatives.

Freelance Digital Marketer - Freelance

(2025-01 - 2026-02)

Project-Based Work

• Managed Meta Ads campaigns for Cricket business and Transport services.
• Generated 300+ qualified leads for a Transport client through optimized Meta Ads campaigns.
• Created and optimized lead generation and conversion campaigns on Facebook and Instagram.
• Implemented audience targeting, retargeting, and A/B testing to improve lead quality and campaign performance.
• Monitored and optimized campaigns in Meta Ads Manager, improving CTR, reducing CPC, and lowering CPL.

Bachelor of Arts - B.A. - Rajiv Gandhi College (2021 - 2024)