Kunal Pawar

Results-driven Performance Marketing Executive with 1.5+ years of hands-on experience managing paid media campaigns across Meta, Google, and LinkedIn platforms. Proven ability to drive qualified lead generation, reduce cost-per-lead, and maximize ROI for 10+ clients in real estate, wellness, pharma, exhibition, textile, and interior design sectors. Adept at full-funnel strategy, campaign optimization, and client relationship management — consistently delivering measurable business outcomes.

Performance Marketing Executive - The 4P Solutions

(2025-06 - 2026-05)

• Own end-to-end paid media strategy and execution for 10+ clients spanning real estate, wellness (spa), pharmaceuticals, exhibition, textile, and interior design verticals.
• Drive qualified lead generation via Meta Ads, Google Ads, and LinkedIn Ads — consistently meeting or exceeding monthly lead targets.
• Conduct deep-dive campaign audits and implement optimizations that improve CTR, reduce CPL, and maximize overall ROAS.
• Lead client strategy calls, present performance reports, and translate data insights into clear, actionable growth recommendations.
• Monitor and report on KPIs using GA4, Meta Business Suite, and LinkedIn Campaign Manager.

Management Trainee – Performance Marketing - The 4P Solutions

(2025-01 - 2025-05)

• Managed full-cycle paid campaigns across Meta and Google Ads for multiple clients simultaneously.
• Conducted in-depth keyword research and built negative keyword lists to sharpen targeting and reduce wasted ad spend.
• Developed customized advertising strategies aligned with each client's business goals, audience profile, and budget constraints.
• Contributed to measurable increases in lead volume and website traffic through data-driven campaign optimizations.

Digital Marketing Intern - Propnest Advisory Pvt Ltd

(2024-05 - 2024-09)

• Managed and optimized Facebook Ad campaigns for real estate projects, improving lead volume and engagement metrics.
• Performed SEO optimization on project websites — boosted organic rankings and increased search-driven traffic.
• Maintained company website on WordPress, ensuring content accuracy, SEO compliance, and performance.
• Created engaging social media content (Instagram, YouTube) and designed campaign visuals using Canva.

Business Executive - IndiaMart Intermesh Pvt Ltd

(2024-02 - 2024-04)

• Conducted outbound sales calls to potential B2B clients, generating qualified leads for new service offerings.
• Built and maintained relationships with key decision-makers through consistent follow-up and value-driven communication.
• Delivered persuasive service pitches and addressed client objections effectively in meetings and calls.

Business Management Intern (Field Sales) - Book with Teachers India Pvt Ltd

(2022-04 - 2022-06)

• Executed field sales strategy across assigned territories; achieved ₹15,000 in educational book sales to local coaching institutes.
• Conducted market research, identified leads, and engaged with institutional clients through demos and presentations.

MBA / MMS - Marketing - ASM Institute of Management, Thane (2021 - 2023)

Bachelor of Commerce (B.Com) - N.G. Bedekar College, Thane (2017 - 2020)

HSC (Commerce) - N.G. Bedekar College, Thane (2015 - 2017)

SSC - Sri Ma Vidyalaya, Thane (2015 - 2015)