Akash Kumar

Performance Marketing Executive with 6+ years of experience driving paid acquisition across Google Ads and Meta Ads in US and India markets. Delivers measurable growth through audience segmentation, creative testing, bid optimization, and landing-page improvements—reducing CPA by approximately 25% and increasing qualified lead volume by approximately 40% in prior roles. Manages monthly ad budgets of up to ₹10 lakh while improving lead quality and conversion performance.

Experienced in Google Analytics (GA4), Google Tag Manager, conversion tracking, technical SEO, and CRO, with a data-driven approach to campaign execution, reporting, and cross-functional collaboration.

Google Ads Specialist at United Support Solutions Pvt. Ltd (2025-03 – 2026-04)

• Reworked Google Ads search campaigns for printer and computer troubleshooting services, tightening high-intent keyword themes to improve lead relevance and capture more qualified support inquiries.
• Expanded negative keyword coverage and refined automated bidding to cut wasted spend and improve traffic quality across Search campaigns.
• Implemented GA4 and Google Tag Manager conversion tracking, improving measurement accuracy and making reporting more dependable for optimization decisions.
• Coordinated with web developers to improve landing-page speed and crawlability, supporting stronger user experience and conversion performance.
• Aligned ad messaging, keyword themes, and landing-page content across search intent segments to strengthen lead quality and testing outcomes.

Paid Marketing Specialist at Hisak Enterprise Pvt. Ltd. (2021-01 – 2024-12)

• Led performance marketing strategy across US dating-app and Indian real-estate accounts, tailoring audience segmentation, creative testing, and bid optimization to market behavior and improving CPA by ~25%.
• Managed Meta Ads campaigns for the Indian real-estate market, using demographic and interest targeting plus iterative ad testing to increase qualified lead volume by ~40%.
• Oversaw monthly paid media budgets of up to ₹10 lakh across Search and Social, reallocating spend based on CPA, lead quality, and conversion trends to improve efficiency.
• Translated campaign and lead-quality insights into ad copy, audience, and landing-page refinements that improved ROI and conversion alignment across both markets.

Digital Marketing at JKM Global Services LLP (2019-12 – 2020-12)

• Built and optimized Google Ads Search and Display campaigns for the US printer-support market, improving targeting through keyword refinement, bid management, and performance analysis.
• Converted campaign insights and lead-quality trends into ad-copy and keyword changes that strengthened ROI and improved conversion alignment.
• Handled campaign setup, monitoring, and reporting for a high-intent service vertical, creating a more structured optimization process for lead generation.
• Worked with developers on technical SEO and page-experience improvements to support stronger crawlability and on-page conversion performance.

Bachelor of Computer Applications in BCA – Indira Gandhi National Open University (IGNOU) (2018-07 – 2023-12)