Ajay Prasad

Senior Sales & Marketing professional with 29 years of experience in the automotive and tyre industry, spanning regional business leadership, national sales, channel development, service operations, market expansion and strategic growth initiatives. Proven experience managing large distributor, dealer and sub-dealer networks, leading cross-functional teams, driving sales forecasting and go-to-market execution, and strengthening market penetration. Currently responsible for TBR & PCR tyre business initiatives with a network comprising 10 distributors, 88 dealers and 975 sub-dealers, supported by team leadership and structured business review mechanisms.

Successfully contributed to a Bangladesh greenfield project that increased market share from 1% to 12% over five years.

Special Project Coordinator - TBR & PCR Tyres - CEAT Limited

(2025-10 - 2026-06)

• Lead business initiatives for the TBR and PCR tyre portfolio, coordinating a network of 10 distributors, 88 dealers and 975 sub-dealers.
• Direct a multi-level team comprising 5 Team Leaders and 2 Team Leader Development resources, aligning field execution with business priorities.
• Drive structured Daily, Weekly and Monthly (DWM) business reviews to track performance, identify gaps and establish corrective actions.
• Manage sales forecasting and business planning across multiple channel levels to support demand and market requirements.
• Develop and execute channel-partner and employee training initiatives to strengthen sales capability and execution effectiveness.
• Identify opportunities for market-share improvement and brand visibility through targeted sales and marketing initiatives.
• Work with cross-functional stakeholders on product strategy, market-entry initiatives and business execution.
• Conduct monthly performance reviews and translate business findings into focused improvement plans.

Regional Service Manager - CEAT Limited - Guwahati, Assam (North East)

(2023-04 - 2025-09)

• Led regional service operations with responsibility for team performance, service delivery and customer experience.
• Evaluated sales and service performance to identify operational gaps and improvement opportunities.
• Designed and supported training initiatives aimed at improving team capability and service effectiveness.
• Coordinated with cross-functional teams to facilitate product delivery and strengthen customer satisfaction.
• Introduced structured planning and operational improvements to enhance regional efficiency.

Regional Head - CEAT Limited - Asansol, West Bengal

(2021-06 - 2023-03)

• Led development and execution of regional sales and marketing strategies, contributing to 15% revenue growth.
• Streamlined operational processes, improving efficiency and reducing costs by 10%.
• Conducted sales forecasting and competitive market analysis to identify growth opportunities.
• Integrated customer feedback and market trends into product initiatives, improving customer satisfaction scores by 20%.
• Formulated revenue-growth and market-penetration strategies, expanding market share by 12%.
• Strengthened regional channel performance through focused sales planning and market-development initiatives.

National Sales Head - Metro Tyres - Noida

(2019-12 - 2021-05)

• Directed national sales strategy and execution across diverse regional markets.
• Led strategic initiatives focused on sales-volume growth and profitability.
• Managed cross-functional teams supporting new-product launches and market expansion.
• Strengthened customer relationships and brand reputation to support customer retention and market presence.
• Drove national business execution through strategic sales planning and market development.
• Coordinated market-expansion initiatives across regions to strengthen sales coverage and business penetration.

Regional Head - CEAT Limited - Nagpur, Maharashtra

(2018-10 - 2019-11)

• Directed regional sales and marketing initiatives with focus on business growth, market penetration and operational effectiveness.
• Strengthened sales planning through forecasting, market intelligence and competitive analysis.
• Identified customer and market requirements to support product and portfolio enhancement.
• Developed regional strategies to improve revenue generation and expand market presence.
• Implemented process improvements to improve execution efficiency and business performance.

Zonal Head - CEAT AKKHAN LTD - Dhaka, Bangladesh

(2013-01 - 2018-09)

• Spearheaded regional operations as Zonal Head, driving consistent revenue growth year over year across multiple territories through strategic planning and team leadership.
• Directed cross-functional team to optimize supply chain and distribution networks, resulting in a 20% reduction in operational cost and improved service delivery efficiency.
• Supported marketing activities and product-promotion initiatives to strengthen market presence.
• Provided leadership, coaching and performance guidance to regional teams.
• Supported the Bangladesh Greenfield business initiative that delivered significant market-share growth.
• Implemented data-driven sales strategies and market expansion initiatives and achieved 14% market share.

Regional Head - CEAT Limited - Raipur, Chhattisgarh

(2002-06 - 2012-12)

• Managed regional business operations, sales strategy and market development activities.
• Developed and executed regional sales plans aligned with business growth and product objectives.
• Expanded market presence through targeted channel and customer initiatives.
• Built and maintained relationships with key accounts and external stakeholders.
• Supported product launches and market-development programs through strategic planning and field execution.
• Led teams toward achievement of sales objectives and sustained regional business growth.

Territory Sales Manager - CEAT Limited - Satna, Madhya Pradesh

(1996-04 - 2002-05)

• Managed territory sales operations, driving market growth and revenue through focused sales initiatives.
• Consistently achieved quarterly sales targets and strengthened customer acquisition.
• Expanded distributor partnerships and optimized channel coverage to improve market penetration and product availability.
• Streamlined supply chain and inventory coordination, reducing lead times and improving service efficiency.
• Strengthened customer relationships through structured engagement, contributing to improved retention and satisfaction.

Sales Officer - Funschool India Limited - Mumbai, Maharashtra

(1994-07 - 1996-03)

• Managed territory sales activities, supporting consistent annual revenue growth through targeted market development.
• Expanded customer and channel coverage through structured sales planning and market penetration initiatives.
• Improved sales and collection processes through focused training and operational streamlining.
• Developed customer engagement initiatives that improved client retention and strengthened brand presence.

MBA / PGDBM - Marketing - State Board of Technical Education (1991)

Bachelor of Commerce - Commerce - The University of Burdwan (1988)