Tamal Biswae
Sales Manager | Channel Development & Market Expansion
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About
Results-driven Sales and Business Development Professional with 10+ years of experience in Channel Development, Distributor Management, Market Expansion, Team Leadership, Trade Marketing, and Revenue Growth across Automotive, FMCG, Home Care, Lubricants, and Real Estate sectors. Proven track record in building distribution networks, appointing distributors and dealers, driving primary and secondary sales, developing go-to-market strategies, conducting market research, and leading sales teams to achieve business objectives. Experienced in territory development, sales planning, customer acquisition, market penetration, dealer development, product launches, and business growth initiatives.
Experience
Sales & Marketing Manager at Dhiraj Tribolubes Pvt. Ltd. (2024-11 – Present)
- Developed market expansion strategies for new territories.
- Conducted market research and competitor analysis for business growth.
- Identified and appointed dealers, distributors, and channel partners.
- Supported product positioning and product development initiatives.
- Managed primary and secondary sales activities.
- Recruited, trained, and guided sales team members.
- Developed territory growth plans and business development strategies.
- Improved market penetration and brand visibility.
- Built relationships with key customers and channel partners.
- Supported pricing strategy and commercial negotiations.
- Expanded dealer and distributor network in targeted territories.
- Strengthened channel partner engagement and market coverage.
- Improved market visibility and business development opportunities.
Marketing In-Charge – West Bengal Zone at RSYA Durgapur Pvt. Ltd. (Durgapur Toyota) (2023-11 – 2024-10)
- Managed regional marketing activities.
- Planned lead generation campaigns.
- Coordinated with sales teams to improve customer acquisition.
- Conducted market trend analysis and customer behavior studies.
- Managed digital and offline marketing initiatives.
- Improved sales funnel effectiveness and lead conversion support.
Sales Manager | Real Estate at Fortune Realtors (2017-09 – 2023-09)
- Managed a 26-member sales team.
- Developed sales strategies and territory plans.
- Led customer acquisition and revenue generation initiatives.
- Conducted sales reviews and performance monitoring.
- Trained and mentored sales executives.
- Managed customer relationships and high-value negotiations.
- Achieved consistent annual business growth through team leadership and market development.
Area Sales Manager | FMCG & Home Care Segment at Indian Classic Tea Trading Company (2015-04 – 2017-06)
- Appointed distributors and managed channel sales operations.
- Handled FMCG and Home Care product portfolio.
- Managed territory sales and retail coverage.
- Executed trade marketing and retail activation programs.
- Improved product availability and market visibility.
- Monitored distributor performance and secondary sales.
Territory Sales Manager at Indian Classic Tea Trading Company (2014-01 – 2015-03)
- Managed distributor and retail accounts.
- Achieved monthly sales targets.
- Expanded market coverage and customer base.
- Improved stock movement and retail penetration.
Sales Executive at Indian Classic Tea Trading Company (2013-03 – 2014-01)
- Managed retailer relationships.
- Generated new business opportunities.
- Achieved sales targets and customer retention goals.
Education
Master of Computer Applications in MCA – Pailan College of Management & Technology (2010 – 2012)
Bachelor of Computer Applications in BCA – Pailan College of Management & Technology (2007 – 2010)
Diploma in Hardware & Networking Engineering in Hardware & Networking – HCL (2011)
Higher Secondary – WBCHSE (2007)
Secondary – WBBSE (2005)


