Akil Raj

Brand and creative strategist with 5+ years across hospitality, edtech, and media. Combines consumer insight, storytelling, and analytics to build culturally relevant campaigns and audience-led experiences. MSc Marketing (University of Liverpool), B.Tech (NIT Calicut). Working command of SQL, Python, and Google Analytics to inform creative and brand decisions.

Freelance Marketer and Content Lead - Hey Farina, Desserts by Dre, Todo Tacos / Casa Emargaux Ltd. - Liverpool, UK

(2023-09)

• Led a Valentine's experiential campaign (Galentine's Lunch, Malentine's Evening) at Hey Farina, driving an estimated 25 to 30 percent lift in evening footfall and customer engagement.
• Built audience-led menu and promo strategies from live customer feedback at Todo Tacos, contributing to a 30 percent sales increase and stronger repeat customer share.
• Applied purchase trend and segmentation analysis at Desserts by Dre to inform pricing, menu mix, and merchandising, lifting repeat orders 15 to 20 percent and walk-in conversion roughly 15 percent.
• Ran A/B-style tests on menu offerings and promotional combinations, improving order frequency by 10 to 15 percent across the client portfolio.

Creative Associate - Byju's Think and Learn - Bengaluru, India

(2019-06 - 2021-06)

• Shipped animated and live-action educational content at scale alongside a 20+ person team of artists, editors, and creators on large digital learning initiatives.
• Analysed watch time, viewer behaviour, and interaction trends to inform content strategy and identify the storytelling formats with the highest audience retention.
• Queried productivity data in SQL and Excel during remote operations, contributing to a near 20 percent weekly productivity gain across the creative pod.

Founder and Creative Director - 4D Creations

(2017-01)

• Directed independent short films, music videos, and cultural campaign content with a focus on storytelling, audience engagement, and visual identity.
• Directed Gamma V, a UK and India collaborative short film, coordinating creative teams across two production environments.
• Scripted and directed the official theme release video for Ragam 2019, translating festival identity into an audience-focused launch piece.

MSc - Marketing - University of Liverpool (2022-01 - 2023-01)

B.Tech - National Institute of Technology (NIT) Calicut (2015-01 - 2019-01)