Amrit

Senior Product Designer with 5 years of experience across B2B SaaS, enterprise, fintech, HR tech, and AI products. Specialised in end-to-end product design, product strategy, discovery, and 0→1 experiences, turning complex workflows and AI capabilities into intuitive products with measurable impact.

Senior Product Designer at JoyzAI - AI Sales Agent (2025-05 – Present)

• Identified activation as the core adoption blocker and designed an AI copilot that absorbs the manual setup work, lifting product activation 43% and cutting time-to-activation to 24 hours from 7 days.
• Own end-to-end design for the agent and CRM surface, working with 4 Engineers and 1 Product Manager.
• Designed agent configuration so non-technical sales operations teams could define agent behaviour without writing prompts. Chose progressive disclosure over a setup wizard because admins configure once and rarely return; setup effort dropped by 50%.
• Built the trust layer for agent actions, an activity log, per-action confidence states, and a rep intervention path. Escalations to a human dropped 37%, letting the agent close more of the loop on its own.
• Redesigned the CRM around the customer journey, replacing scattered context that reps had to reassemble before acting. Task switching fell 47%, task completion rose 34%.

Product Designer at Goldenflitch Studios (2022-11 – 2025-04)

• Redesigned compensation and resource planning workflows used by 1M+ HR professionals.
• Designed Hitachi’s MES platform for factory operations and inventory across their Jharkhand units, and led end-to-end design of an ERP rollout for the Middle East.
• Led design of GMR’s EV charging app (10K+ downloads); partnered with a Switzerland-based design team on a redesign that lifted adoption 30%.

UX Design Consultant (Freelance) at Planify (2022-09 – 2022-11)

• Audited usability with PostHog and Google Analytics, then rebuilt the Screener experience; it became the most-used feature for 80% of users.
• Redesigned the highest drop-off points in the customer journey, reducing drop-off 23%.

UI/UX Designer at Idesign.market (2021-10 – 2022-09)

• Designed and launched the platform from 0→1, helping it reach 3K+ users in the first month.
• Conducted 50+ customer interviews; uncovering insights that shaped the quotation builder feature.

UI/UX Intern at Aadan Digital (2021-06 – 2021-09)

Bachelor of Technology in ECE – Vidya College of Engineering (2021-07)