Sheeba Pathak

Performance marketer managing Meta and Google Ads for D2C and lead generation businesses. Skilled in executing and optimizing conversion-focused campaigns, managing budgets up to ₹1 lakh/month, and consistently achieving 3–5x ROAS. Experienced in handling multiple client accounts, campaign testing, and performance tracking.

Performance Marketing Consultant at Self-Employed (2025-04 – Present)

• Managed 2–3 D2C brands simultaneously, handling end-to-end Meta Ads execution
• Executed campaigns with ₹20K–₹1L monthly budgets, achieving 3–8x ROAS
• Generated ₹2–5 lakh/month revenue per brand through structured campaign scaling
• Built and optimized campaigns across prospecting, retargeting, and lookalike audiences
• Improved performance by testing creatives, audiences, and campaign structures
• Worked on pixel tracking, event setup, and performance reporting

Digital Marketing Manager at Aurum Hotels & Resorts (2024-07 – 2024-12)

• Managed social media and paid campaigns for 5 hotel properties
• Ran location-based campaigns to drive bookings and traffic
• Handled reputation management and customer engagement

Digital Marketing Manager at Agstack Technologies Pvt Ltd (Gramophone) (2020-02 – 2022-02)

• Delivered 182K+ installs at ₹9.30 CPI through Google & Meta campaigns
• Managed large-scale acquisition campaigns focused on ROI
• Handled campaign tracking, reporting, and optimization
• Executed communication campaigns via SMS, WhatsApp, push

Operations & Social Media Manager at Better & Boon's Venture Services Pvt Ltd (Daily2Home) (2015-08 – 2017-08)

• Managed brand presence across social platforms
• Supported marketing and operational execution

PG Certificate in Digital Marketing & Communications – MICA & upGrad (2020-09 – 2021-06)

Specialization in Marketing Analytics – MICA & upGrad (2021-04 – 2021-05)

Bachelor of Engineering & Technology in Electrical & Electronics – Hindustan College of Science and Technology (2011-07 – 2015-06)