Nitun Olleri

DV360 Campaign Manager – Google (7+ Years Experience)

A highly skilled Digital Marketing & Programmatic Media professional with 7+ years of experience specializing in DV360 campaign strategy, execution, optimization, and performance management across global markets. Proven expertise in driving measurable results through data-driven decision-making, automation, and best-practice implementation across Display, Video, YouTube, Programmatic Guaranteed, and Demand Gen campaigns.

Key Responsibilities:

End-to-end ownership of DV360 campaign lifecycle including briefing, planning, trafficking, QA, activation, pacing, optimization, and reporting.

Develop full-funnel programmatic strategies aligned with client KPIs (CPA, CPL, ROAS, CPM, CPV, VTR, CTR, Completion Rate, and Reach).

Set up campaigns across Display, Video, YouTube, Demand Gen, Discovery, and Programmatic Guaranteed with accurate targeting, audience segmentation, bidding, and budget allocations.

Conduct pacing & performance audits, diagnose delivery issues, and implement optimization levers (bidding strategies, audience refinement, inventory filtering, creative rotation, frequency management).

Leverage 1P, 3P, Google Audiences, Lookalikes, and Re-engagement/Retargeting strategies to maximize performance and scale.

Utilize advanced DV360 features including Automated Bidding, Custom Bidding, Optimization Score, Data-Driven Attribution, and Audience/Inventory Insights to enhance performance.

Lead campaign health checks, weekly performance reviews, and quarterly business reviews with data-backed recommendations to improve efficiency and impact.

Build and maintain campaign performance dashboards, custom reports, and insights using DV360, Campaign Manager 360, Google Analytics, Looker Studio, and Sheets/Excel.

Ensure error-free execution through strict adherence to QA processes, naming conventions, trafficking standards, and platform best practices.

Collaborate with cross-functional teams (Analytics, Creative, Tech, Client Strategy, Sales) to ensure seamless campaign delivery and improved client outcomes.

Mentor and support new joiners/junior campaign managers on campaign execution, DV360 capabilities, and optimization frameworks.

DV360, CM360, Google Analytics, Looker Studio, Google Ads, YouTube, SA360, GMP, Excel/Sheets (Advanced), Programmatic Planning, Audience Strategy, Troubleshooting, Ad-Ops, Performance