
Anupam Nath
Sales & Business Development Professional | Channel & Territory Management
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About
Result-oriented Sales Professional with over 15 years of solid experience in channel partner engagement, market penetration, territory management, and data operations across building materials, paints, and consumer goods. Proven track record in driving primary, secondary, and tertiary sales volumes, establishing distributor/retailer networks, and executing high-impact influencer marketing programs (architects, contractors, painters) to deliver sustained market share and revenue growth.
Experience
Senior Officer at Dorset (2026-04 – Present)
- Channel Partner Engagement: Manage relationships with existing dealers and distributors; onboard new partners to expand market penetration.
- Sales Targets & Operations: Drive primary, secondary, and tertiary sales across territory; conduct daily counter visits to ensure product placement and visibility.
- Market Intelligence & CRM: Track market trends, customer feedback, and competitor activities; maintain sales forecasting and CRM compliance.
Sales Officer at Jubilant Agri and Consumer Products (2024-03 – 2025-12)
- Brand Promotion & Retail Network: Ensured high brand visibility and consistent market share growth; cultivated strong distributor, retailer, and end-user relationships.
- Influencer Meets & Schemes: Planned and executed promotional events for painters, architects, and contractors; drove product awareness via sell-in/sell-out schemes.
Distribution and Sales Executive (Off Roll) at Berger Paints (2022-03 – 2024-03)
Managed distribution channels and executed sales strategies to ensure consistent product availability across retail counters in assigned territory.
Territory Sales Incharge (Off Roll) at Godrej Locking Solutions & Architectural Fittings (2021-09 – 2022-03)
- Territory Sales & Influencer Connect: Managed sales growth and influencer engagement with architects, interior designers, contractors, and carpenters.
- Retail Market Coverage: Monitored competitor movements, trained retailer sales staff, and tracked MIS reporting for accurate business insights.
Sales Associate at Reliance Retail (2018-07 – 2021-08)
Managed direct customer sales and comprehensive support for Jio Telecom services (Prepaid/Postpaid/Fiber) and Reliance Digital appliances.
Data Entry Operator at AIRCEL (2009-03 – 2018-06)
Updated database systems with high accuracy, verified records, performed data backups, and prepared analytical summaries adhering to data confidentiality policies.
Education
Bachelor of Arts in Arts & Humanities – KKHSOU (Distance Learning) | Study Center: Tezpur College (2015 – 2018)
Higher Secondary – Assam Higher Secondary Education Council (AHSEC) (2008 – 2008)
High School Leaving Certificate – Board of Secondary Education, Assam (SEBA) (2006 – 2006)
