Arushi Gautam
Performance Marketing Specialist
Hire this person
Send a job offer directly to this candidate
About
Results-driven Performance Marketing Specialist with more than 2 years of experience in Digital Marketing and Paid Advertising. Skilled in generating high-quality leads through strategic campaign planning and optimization across Meta Ads and Google Ads platforms. Successfully generated 20,000+ quality leads while managing advertising budgets exceeding ₹30 Lakhs.
Experienced in Performance Marketing, Lead Generation, Conversion Optimization, Audience Targeting, Campaign Scaling, and ROI Improvement. Strong understanding of Google Analytics, Google Tag Manager, Canva Designing, Keyword Research, Social Media Marketing, and Digital Branding. Completed a Professional Digital Marketing Course from Cadtab, Bareilly.
Passionate about creating data-driven marketing strategies that improve business growth and maximize campaign performance across multiple industries.
Experience
Digital Marketing Specialist at Gemini Advertising Pvt Ltd (2025-08 – Present)
- Managing Meta Ads and Google Ads campaigns for multiple clients.
- Planning and executing lead generation campaigns with high conversion rates.
- Monitoring campaign performance and optimizing ROAS.
- Setting up conversion tracking using Google Tag Manager and Meta Pixel.
- Creating audience targeting and retargeting strategies.
- Preparing campaign reports and analyzing marketing data.
Digital Marketing Executive at Caribbean International Holiday Pvt Ltd (2024-06 – 2025-08)
- Managed social media advertising campaigns for travel services.
- Generated leads through Facebook and Instagram campaigns.
- Created engaging creatives and promotional content using Canva.
- Optimized ad campaigns to reduce CPL and increase conversions.
- Managed daily campaign budgets and performance tracking.
Digital Marketing Intern at Digital Talk Pvt Ltd (2024-01 – 2024-05)
- Assisted in creating and managing digital marketing campaigns.
- Conducted keyword research and competitor analysis.
- Helped in social media management and content posting.
- Supported campaign tracking and reporting activities.
- Learned SEO, SEM, Meta Ads, and Google Ads management.
Education
Bachelor of Arts in B.A. – Bareilly College (2024 – 2026)
12th Standard – Ajay Kaniya Inter College (2021 – 2022)
Professional Digital Marketing Course – Cadtab, Bareilly (2023-05 – 2023-12)
