B. Karthik

Marketing and brand development professional with 9+ years of experience across branding & advertising, event marketing, and B2B product marketing. Proven record leading brand marketing initiatives, digital and experimental advertising campaigns, and product development (web, mobile, software) that grew account revenue by 100% and expanded market reach by 25%. Skilled in campaign planning, promotional strategy, lead generation, vendor negotiation, and cross-functional team leadership.

Recently completed a planned career break to support family responsibilities, and is now ready to bring this marketing expertise to a growth-focused organization.

Note: Took a planned career break from June 2025 to date for family reasons, and is now ready to return to a full-time Key Account Sales Manager role. Available for video interviews (Zoom / Google Meet / Teams Meet)

Key Account Sales Manager (Brand Marketing Focus) at Genie Trans Vision Pvt Ltd — Branding & Advertising (2019-11 – 2025-05)

• Led brand marketing initiatives spanning hyperlocal digital advertisement, experimental marketing, and automobile branding for key accounts, achieving 100% growth in account revenue.
• Directed product marketing and development efforts including website design, mobile applications, and software development, aligning offerings with client brand strategy.
• Managed promotional materials, corporate gifting programs, and tender submissions to strengthen brand presence and win new business.
• Owned enquiry-to-lead generation pipeline and customized solution proposals, translating marketing campaigns into measurable sales outcomes.
• Planned and executed brand marketing events, expanding the client and product portfolio into new markets.

Assistant Operation Manager (Brand & Event Marketing) at Vision Hire — Event Management (2012-12 – 2019-08)

• Drove brand promotion campaigns and conference marketing (including doctors' meets), growing client base by 30% through effective marketing strategies and revenue by 50%.
• Produced and marketed 70+ large-scale events annually, including product launches, trade shows, exhibitions, and virtual/live-streamed events,outdoor lighting,Catering,Venue registration etc.
• Developed promotional materials and managed vendor negotiations, tenders, and manpower services, supporting integrated marketing campaigns.
• Led a marketing and operations team of 30–40, applying strategic planning to consistently deliver on brand objectives.

Team Leader — Load Commercial Vechile at Balaji Autos(Mahindran & Mahindra) (2008-08 – 2012-10)

• Marketed and sold modular interior product lines (kitchens, wardrobes, home office, structural solutions,indoor & outdoor lighting), maintaining a 97% client satisfaction rating.
• Built long-term client relationships that increased retention and generated repeat and referral business.

Service Advisor at Lanson Toyota — Car Service Centre (2006-11 – 2008-06)

• Promoted and sold technician services and parts, exceeding customer satisfaction goals by 97% and driving a 40% increase in repeat business.

MBA – Madras University, Chennai

B.E. in Mechanical Engineering – Madha Engineering College, Chennai