Balaji Pushparaj

High-performing, matrix-fluent MedTech & Healthcare Commercial Executive with 16 years of veteran experience steering Pan-India P&L management, product strategy, CDSCO regulatory compliance, government tenders, and multi-tier distribution channels. Proven track record executing "0-to-1" subsidiary setups, managing complete medical device licensing, conducting executive market research, and overseeing OEM/SKD assembly localization for global OEMs. A Biomedical Engineering graduate holding an MBA and a Post Graduate Certificate in Strategic Product Management from IIT Roorkee (2026).

Uniquely pairs technical engineering depth with strategic Go-To-Market (GTM) frameworks to capture market share, drive government & corporate hospital adoption, and build high-yield commercial operations anchored in Chennai.

Director – Sales & Operations | General Manager - CONTEC MEDICAL SYSTEMS INDIA PVT LTD - Chennai, India

(2019-08)

• 0-to-1 Operational Setup: Orchestrated the complete physical, logistical, and commercial infrastructure setup for the international manufacturer’s Indian subsidiary.
• Pan-India Division Governance: Direct all multi-zone sales volumes, target customer forecasting, and commercial pipelines nationwide from a permanent Chennai base, ensuring absolute alignment with global HQ objectives.
• Complete CDSCO & Regulatory Licensing: Autonomously govern and streamline end-to-end CDSCO regulatory registrations, import licensing workflows, test licenses, and factory compliance, ensuring 100% adherence to Indian Medical Device Rules (MD Rules).
• National Dealer Network & Product Launch Events: Formulated and managed a synchronized channel network of 100+ active medical equipment dealers. Spearheaded 3 major Pan-India product launch events with key dealer networks to roll out new diagnostic and monitoring hardware lines.
• Tender & CSR Project Leadership: Spearheaded high-value government tender submissions (including GeM portal procurement) and managed specialized Corporate Social Responsibility (CSR) healthcare supply programs for corporate and public institutions.
• Executive Market Research Reports: Authored comprehensive market research, pricing elasticity, and market entry reports directly for top management to guide investment decisions and portfolio expansion in India.
• OEM & SKD Assembly Localization: Masterminded localization operations, managing the transition of global hardware lines into local SKD (Semi-Knocked Down) assembly kits to optimize import tariffs and supply chain costs.
• Institutional Account Expansion: Directly lead high-value procurement tracks across premier Government & Private Medical Colleges, teaching hospitals, and corporate healthcare networks.

Area Business Manager (Executive Track) - KRIYA DESIGN TECHNOLOGIES PVT LTD - Chennai, India

(2016-04 - 2019-07)

• Regional Pipeline & Revenue Ownership: Governed multi-district regional sales operations across South India, managing revenue targets, quarterly forecasts, and commercial account health for flagship diagnostic equipment lines.
• Dealer Network Expansion & Governance: Onboarded, trained, and managed a network of 30+ regional medical equipment distributors; established structured dealer margin frameworks and credit evaluation standards.
• Key Account & Institutional Tenders: Led commercial negotiations and institutional tender bidding with premier healthcare organizations and research centers (e.g., CMC Vellore), securing long-term supply contracts.
• Exhibitions & Industry Representation: Directed company representation panels, product display booths, and technical CMEs at major national and regional medical expos (e.g., Medicall).

Product Analyst (Promoted Track) - KRIYA DESIGN TECHNOLOGIES PVT LTD - Chennai, India

(2014-10 - 2016-03)

• Clinical Training Modules & Simulation: Conceptualized and conducted hands-on clinical training workshops utilizing dummy arm training models for nursing and lab personnel to standardize vascular access, phlebotomy techniques, and point-of-care testing accuracy.
• Pre- & Post-Analytical Error Mitigation: Designed comprehensive operational guidelines to eliminate common clinical errors—focusing on pre-analytical sample handling, order-of-draw protocols, and post-analytical data integration/reporting for diagnostic hardware.
• Management-Driven Market Research: Conducted extensive market research studies, user surveys, and competitive gap analysis reports requested by executive management to evaluate new product viability.
• Portfolio Strategy & Launch Execution: Spearheaded end-to-end product management, competitive benchmarking, and GTM execution for 4 major clinical device lines (KRIOSE, KLARET, KRIVIDA, and specialized monitoring systems).
• Commercial & Marketing Enablement: Developed technical product dossiers, ROI comparison models, clinical evaluation sheets, and sales collateral to empower sales teams during hospital trials.

Territory Manager (Entry Track) - KRIYA DESIGN TECHNOLOGIES PVT LTD - Chennai, India

(2013-07 - 2014-09)

• Field Account Acquisition: Executed direct customer outreach and clinical product walkthroughs across private hospitals, nursing homes, and diagnostic centers to consistently achieve individual sales quotas.
• Technical Support Coordination: Worked closely with service engineers to handle pre-installation site surveys, user training sessions, and rapid post-sale technical escalation resolutions.

Service Manager & Subsidiary Setup Lead - CHOICEMMED TECHNOLOGY INDIA PVT LTD - New Delhi, India

(2012-02 - 2013-03)

• Subsidiary Logistics & Operations Anchor: Led the early-stage setup of physical logistics channels, spare parts warehousing, and technical escalation documentation during the OEM’s initial commercial entry into India.
• Service Network & Quality Governance: Built nationwide technical support workflows, service-level agreement (SLA) monitoring logs, and warranty tracking systems to elevate brand credibility.
• Distributor Technical Enablement: Designed and delivered structured technical training modules and troubleshooting workshops for regional distributor engineers across major Indian metro hubs.

Assistant R&D Engineer (Acted as Product Manager) - AKAS MEDICAL - Chennai, India

(2010-06 - 2012-01)

• Engineering-to-Commercial Translation: Served as the core cross-functional liaison between design R&D engineers and clinical end-users, translating complex hardware specs into clear product feature requirements and clinical marketing literature.
• Hardware Validation & Clinical Demos: Conducted board-level testing, biosensor parameter validation, and live hospital trials for vital sign and patient monitoring hardware in active OT and ICU settings.
• Pre-Sales & Evaluation Support: Supported sales teams during competitive hospital trials by providing technical parameter walkthroughs to biomedical engineers, chief anesthesiologists, and ICU heads.

Post Graduate Certificate Program - Strategic Product Management; Specialization: GTM Design, Market Entry Strategy, Zonal Segmentation, and Data-Driven Competitive Intelligence.

• Indian Institute of Technology (IIT), Roorkee (2026)

Master of Business Administration (MBA) - Marketing Management - Bharathiar University (2018)

Bachelor of Engineering (B.E.) - Biomedical Engineering - Anna University, Chennai (2010)