Srikanth Raghunathan
Director - Sales & Operations
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About
Executive Summary
Global Sales & Retail Operations Leader with 12+ years of relevant & successful experience across India, GCC, Levant, Africa, and MENA in consumer electronics, home appliances, mobility, AV systems, IoT, and digital solutions. Proven ability to own P&L, drive primary and secondary sales, strengthen modern trade and premium GT partnerships, and deliver flawless in‑store execution.
Recognized for multi‑geography adaptability and multi‑industry success, consistently achieving double‑digit growth, market share expansion, and operational excellence. Adept at leading large field teams (200+ promoters, 8 Country Managers), managing distributors, and negotiating visibility and trade marketing initiatives with Retail key accounts such as Carrefour, Lulu, Sharaf DG, Jumbo, Reliance Digital, and Vasanth & Co, Vivek & Co etc.
Currently pursuing AI Career Accelerator Program (SQL, Tableau, Python, Generative AI prompting), leveraging AI‑driven dashboards, forecasting, and partner ROI frameworks to optimize sell‑in/sell‑out, demand planning, and inventory rotation.
Career Aspiration: To take on new challenges in emerging geographies, driving market expansion, top‑line turnover growth, and bottom‑line profitability, while exceeding expectations in branch/state leadership.
Experience
20+ years of work experience in sales, business development, operations, strategy & product management in both international & Indian markets. Industry Exposure: Air-conditioning, Consumer Durables, Consumer Electronics, Steel & IT.
Education
PGDBA (Marketing) - Symbiosis University, Pune PGDBM (Business Management) - SISI, Chennai B.Com., (Accounting & Commerce), The New College, Chennai
Artificial intellegence (AI -BE10X Career Accelarator Program) - Completion by Mar' 2027
