Mohan

Senior Performance and Growth Marketing Leader with 11+ years of experience driving scalable revenue growth across D2C, B2B and SaaS environments. Proven expertise in SEO, paid media, and full-funnel performance marketing across Google, Microsoft & Meta platforms. Strong track record of leading high-impact teams, managing multi-million-dollar budgets, and delivering measurable outcomes including lead growth, CPL reduction, and ROI improvement.

Technically adept in analytics, tracking architecture, and web performance optimization, enabling data-driven decision-making at scale.

Digital Marketing Team Lead - SutiSoft, Inc.

(2023-12)

• Own end-to-end digital marketing strategy across SEO, paid media, and content to drive qualified B2B lead generation.
• Increased organic visibility and inbound lead volume through structured technical SEO and content optimization initiatives.
• Planned and executed multi-channel performance campaigns, improving lead quality and conversion rates.
• Led and mentored a cross-functional marketing team, defining KPIs, reviewing performance, and enabling skill growth.
• Built executive-level Looker Studio dashboards integrating GA4, SEMrush, and CRM data to support leadership decision-making.
• Implemented advanced tracking and attribution frameworks to improve conversion measurement accuracy.
• Partnered closely with sales leadership to align marketing programs with pipeline and revenue goals.

Paid Media Campaign Manager - Dentsu International

(2021-03 - 2023-10)

• Led paid media strategy and execution across Google, Bing and Meta for enterprise and high-spend clients.
• Managed and optimized multi-million-dollar advertising budgets with a focus on ROI, CPA, and scalable growth.
• Developed full-funnel media strategies aligned to brand objectives, audience insights, and performance KPIs.
• Acted as primary point of contact for client onboarding, strategy discussions, and performance reviews.
• Delivered executive-ready performance reports with actionable insights and optimization recommendations.

Digital Marketing Team Lead - Pyrite Technologies

(2020-08 - 2021-02)

• Planned and executed SEO, SEM & social media advertising campaigns.
• Led conversion optimization experiments and performance testing initiatives.
• Managed SEO and paid media tools including SEMrush, Google Ads, and Meta Ads.
• Oversaw Amazon and Flipkart seller accounts for B2C e-commerce projects.

Digital Marketing Lead - Stratistics Market Research Consulting

(2019-02 - 2020-06)

• Managed and mentored a team of five marketers across SEO, content, and paid media.
• Built lead generation strategies based on competitor analysis and market insights.
• Worked closely with development teams to improve technical SEO, site performance, and conversion paths.
• Owned WordPress CMS, hosting, CDN, and payment gateway configurations.

Senior Digital Marketing Analyst - SutiSoft, Inc.

(2015-11 - 2018-11)

• Executed SEO, SMO, and paid advertising initiatives to drive inbound lead growth.
• Managed LinkedIn, Google, Facebook, Twitter, and Quora advertising campaigns.
• Delivered KPI-based performance reporting using Google Analytics and CRM tools.
• Recommended website and content optimizations to improve conversion rates.

Senior SEO Analyst - Mordor Intelligence

(2014-07 - 2015-09)

• Led keyword research and on-page SEO initiatives aligned with business objectives.
• Executed content and link-building strategies to improve organic rankings.
• Monitored SEO performance across major search engines and analytics platforms.

Postgraduate Degree - Digital Marketing Management - Amity Online (2021 - 2022)

Bachelor of Technology - Computer Science & Engineering - JNTUH College of Engineering Hyderabad (2009 - 2013)