Bikramditya Sarkar

Business Expansion & Network Development and Revenue Growth & Brand Partnerships

Business Development Manager at AdBeets (2025-05 – Present)

Business Expansion & Network Development and Revenue Growth & Brand Partnerships

• Successfully onboarded Vijetha Stores as one of AdBeets' early strategic partners, earning the opportunity to lead a 7-member Business Development team responsible for expanding the company's advertising network across Bengaluru.
• Expanded AdBeets' media inventory by acquiring 400+ advertising screens through partnerships with leading brands and commercial establishments including KPN Fresh, Playo Sports Centres, Imperio, Absolute Barbecues, Desi Masala, Vijetha Stores, and multiple gated communities through Resident Welfare Associations (RWAs), building a strong advertising network across retail, residential, and commercial touchpoints.
• Negotiated and structured commercial partnerships by converting traditional rental expectations into campaign-based revenue models, creating a scalable and sustainable media inventory for advertisers.
• Led the transition of the acquisition team into enterprise media sales, contributing an average of ₹45 lakh in monthly advertising revenue by monetizing the network through strategic brand partnerships and integrated advertising solutions.
• Managed the complete sales cycle through Zoho CRM, from prospecting and consultative selling to media planning, negotiations, campaign execution, account management, and repeat business.
• Delivered integrated advertising campaigns across DOOH, Apartment Media, Lift Branding, Society Activations, Quick Commerce, Product Sampling, In-store Branding, and Experiential Marketing for leading brands including ITC, Tata Consumer Products, Apollo Hospitals, Narayana Health, HDFC Bank, Adani Realty, Croma, Country Delight, Swish, Pronto, Snabbit, Tanishq, and several other enterprise clients across Healthcare, FMCG, Banking, Retail, Education, Real Estate, and Consumer sectors.
• Recognized with Manager of the Quarter, multiple Team of the Month awards, and performance incentives for driving business growth, team performance, and strategic client partnerships.

Business Development & Marketing Intern at Woxen Digital (2024-05 – 2024-07)

• Drove client acquisition through consultative selling while supporting business development initiatives for EdTech solutions.
• Conducted market research, competitive analysis, and SWOT assessments to identify growth opportunities and support marketing strategy.

Master of Business Administration – Jain University

Bachelor of Business Administration – Maulana Abul Kalam Azad University of Technology (MAKAUT)