Digital Marketing Specialist
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Leveraging my extensive experience in digital marketing for more than 1 year, I am adept at overseeing campaign management, creating compelling advertisements, and fine-tuning PPC initiatives. As a specialist in LinkedIn and Google Ads, I thrive on designing captivating webpages that captivate audiences and drive traffic. Committed to delivering exceptional outcomes and staying ahead of industry trends to ensure client success.
· Managed and optimized SEO, SEM, LinkedIn, and Facebook campaigns (organic and paid).
· Led end-to-end hackathons, managed cross-functional teams and coordinating with vendors. Orchestrated social media promotion campaigns to enhance visibility and engagement.
· Achieved 75% increase in hackathon participation for the year 2024. · Utilized comprehensive market insights to drive strategic decision-making, resulting in successful event.
· Designed and executed GDPR-compliant EDM campaigns using Adobe Experience Manager.
· Generated leads through email, SEO, SEM, LinkedIn, webinars, and content syndication.
· Measured site traffic, email marketing, social media, and advertising using Google Analytics and LinkedIn Analytics.
· Conducted market surveys, analyzed data, and helped in problem solving. · Promoted SAS courses in Malaysia/Singapore with government support.
· Facilitated the adoption of SAS software throughout the APAC region via strategic project planning and management initiatives. · Optimized lead nurturing with drip campaigns.
· Managed digital agency clients for results-driven marketing in order to attain customer success.
· Coordinated Hackathons with colleges/institutions and managed training website for multiple countries.
· Collaborated with global stakeholders to execute marketing campaigns, amplify content, manage blogs, and maintain website design across regions including the US, UK, APAC, and ASEAN.
· Developed sales collateral to facilitate the promotion of products and services, driving business growth effectively.
Master of Business Administration – Marketing
Vivekanand Education Society’s Institute of Management - (2021 - 2023)
