Sandhya Lakshmi

Digital Marketing Specialist with 6+ years of expertise in SEO, paid ads, social media marketing, B2B lead generation, and CRM automation across technology, e-commerce, and healthcare sectors. Proven ability to build and manage targeted prospect databases, execute multi-channel campaigns, and translate data into actionable strategies that increase organic traffic, generate high-quality leads, and optimize ROI. Skilled in AI-powered tools, marketing automation, and cross-team collaboration.

Digital Marketing & SEO Associate at Trivone Content Services Pvt Ltd (2025-08 – Present)

Managed end-to-end digital marketing for multiple clients including Global Talent Exchange, Smart Ship Hub, CXOToday, and Practus.

• Global Talent Exchange (Client): Managed social media marketing across platforms, driving brand awareness and audience engagement.
• Global Talent Exchange (Client): Executed on-page and off-page SEO optimization improving search visibility and domain authority.
• Global Talent Exchange (Client): Designed and launched Zoho email campaigns for B2C outreach and Bigin-based campaigns for B2B lead nurturing.
• Global Talent Exchange (Client): Conducted B2B lead generation using Apollo.io and LinkedIn Sales Navigator; built and managed targeted prospect lists.
• Global Talent Exchange (Client): Maintained and enriched a 50,000+ contact database; applied email verification tools to ensure data accuracy and deliverability.
• Smart Ship Hub (Client): Conducted industry market research and built targeted B2B prospect databases using Apollo.io.
• Smart Ship Hub (Client): Enriched and verified contact data; integrated leads into Zoho CRM and set up marketing automation workflows for newsletters and drip campaigns.
• CXOToday (Client): Managed social media marketing; created and optimized CXO profiles using Apollo.io for audience targeting.
• CXOToday (Client): Planned and scheduled platform content to drive brand engagement.
• Practus (Client): Created detailed marketing analytics reports covering campaign performance, audience insights, and KPI tracking.
• Trivone Internal: Managed the Trivone blog end-to-end: ideated topics, developed SEO-driven content briefs, and generated visuals using AI-powered tools.
• Trivone Internal: Set up and managed outbound email campaigns via Zoho Campaigns and Apollo; executed LinkedIn outreach flows via Expandi.
• Trivone Internal: Built and enriched outreach lists; maintained clean records in Zoho CRM; tracked delivery, open, and response rates.

Digital Marketing Specialist at Wallter Systems Pvt Ltd (2024-04 – 2025-12)

• Led SEO strategy, boosting organic traffic by 40% and enhancing brand visibility.
• Conducted keyword research using Keywords Everywhere and Google Keyword Planner; performed competitor analysis with SpyFu; executed site auditing using SEOptimizer, SEMrush, and Google Search Console.
• Managed Google and Meta Ads (Rs. 45,000/month), generating 30 to 80 qualified leads daily; developed custom PPC landing pages, increasing conversions by 18% via UX optimization and A/B testing.
• Analyzed campaign and sales data with Google Analytics, Meta Ads Manager, and Privyr CRM; increased lead-to-sale conversions by 23%.
• Conducted B2B prospecting using Apollo.io; built buyer personas and integrated leads into Zoho CRM with automated email marketing workflows.
• Designed Excel dashboards and automated workflows to track funnel performance, reducing manual effort by 35%.
• Customized WordPress sites using Elementor; implemented Yoast SEO, integrated third-party plugins, and optimized mobile responsiveness.
• Mentored junior marketers and reported KPIs to leadership.

Community Associate at Citrus Freight (2023-07 – 2024-03)

• Researched market trends and developed SEO content strategies to increase traffic and brand awareness.
• Managed social media calendars and authored long-form content (1,500+ words).
• Led backlink-building campaigns in collaboration with SEO and design teams.
• Utilized Firebase push notifications and tracked user engagement metrics for campaign optimization.

Digital Marketing Analyst at Someshwara Software Pvt Ltd (2021-06 – 2022-10)

• Conducted market research in Europe and the Americas, identifying trends and opportunities.
• Executed keyword research and backlink creation (directories, forums, blog comments) to boost organic visibility.
• Generated leads through Facebook group engagement; created and scheduled LinkedIn posts for B2B audiences.
• Designed marketing creatives and infographics using Canva and InShot; applied data-driven insights to enhance marketing strategies.

Digital Marketing Specialist at Wallter Systems Pvt Ltd (2018-11 – 2021-05)

• Established the company's digital presence by creating social media channels and growing an online community from scratch.
• Launched and scaled a YouTube channel to 16,000+ subscribers with a viral video achieving 3.3 million+ views.
• Executed SEO strategies including Yoast SEO and backlink-building campaigns.
• Managed and customized WordPress websites using Elementor; implemented third-party plugins and applied HTML, CSS, and JavaScript for custom styling.
• Designed marketing collateral using Canva and InShot; managed social media calendars to boost engagement and lead generation.

B.E. in Computer Science – Alpha College of Engineering