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Performance Marketing Specialist with 3.5+ years of agency experience scaling D2C ecommerce brands through Meta Ads and Google Ads. Experienced in building full-funnel strategies focused on purchase optimization, from creative testing and campaign structuring to landing page and conversion optimization. Strong focus on ROAS-driven scaling, audience quality, and data-backed decision making using GA4 and GTM.

Skilled in creative research, consumer behavior analysis, and Meta's AI-driven optimization to improve profitability across global markets.

Performance Marketing & Growth Specialist at Elumnious DM (2024-12 – Present)

• Managed Meta Ads campaigns for ecommerce brands (beauty & jewelry), contributing to approximately 7x ROAS and over $77K in revenue through purchase-focused optimization.
• Built and optimized conversion-focused funnels and landing pages, improving conversion rates across key stages (view content → add to cart → purchase).
• Conducted creative research using Meta Ad Library and competitor analysis, identifying high-performing messaging and ad angles that supported purchase performance.
• Contributed to UGC-driven ad strategy, supporting creatives that helped scale a high AOV jewelry brand to three times revenue growth and approximately 11x ROAS.
• Worked on pixel tracking, event prioritization, and data accuracy, ensuring campaigns were optimized based on reliable conversion signals.
• Optimized campaigns using ROAS, CPA, and customer behavior data, supporting profitable budget scaling after performance validation.

Performance Marketing Associate (Meta & Google Ads) at MixMedia Creatives (2023-01 – 2024-10)

• Managed Meta Ads campaigns for multiple brands across real estate, beauty, and D2C, focusing on lead generation and purchase optimization.
• Contributed to lead generation campaigns for Godrej Properties, improving qualified inquiries through structured targeting, ad creatives, and funnel optimization.
• Managed Google Ads campaigns for an Edtech brand, supporting lead generation funnels and improving conversion rates through keyword targeting and landing page alignment.
• Worked on Meta Ads for skincare brand Alt Beauty (India market), contributing to approximately 4x ROAS on around $10K monthly spend through creative testing and funnel optimization.
• Supported campaigns for a health & wellness D2C brand, including UGC ad research, competitor analysis, and script ideation to improve ad performance.
• Built and optimized sales funnels and landing pages, improving lead quality and conversion flow across campaigns.
• Collaborated with design and content teams to develop performance-driven ad creatives, aligning messaging with audience intent and funnel stage.

Masters of business administration in Marketing Management – Jain (Deemed-to-be University) (2022-07 – 2024-10)

Bachelors of business administration in Marketing Management – Vikram University (2019-07 – 2022-05)