Bkvr Srinivas

Senior Sales & Business Development Leader with over 27 years of extensive experience across FMCG, Dairy, Modern Trade, Institutional Sales (HoReCa), Real Estate Sales, and E-commerce Operations. Proven track record in driving revenue growth, expanding distribution networks, managing P&L, and building high-performance sales teams across Telangana and Andhra Pradesh. Strong expertise in market expansion, key account management, channel development, pricing strategy, and operational leadership.

Recognized for delivering consistent year-on-year growth, strengthening market presence, and improving profitability through structured execution and disciplined sales management.

Project Coordinator – Sales - KSR Infracon Pvt. Ltd - Hyderabad

(2024-01)

• Managing end-to-end apartment sales operations including customer acquisition, follow-ups, documentation, and deal closures.
• Overseeing site accounts including Cash Book, BRS, MRN processing, GST coordination, and financial reconciliation.
• Supporting project execution through structured coordination between sales, accounts, and site teams.

Vendor Partner – Marketplace Operations - Avenue E-Commerce Ltd (Contract Assignment) - Hyderabad

(2022-09 - 2023-12)

• Managed online marketplace operations across Amazon, Flipkart, BigBasket and other platforms.
• Handled vendor onboarding, catalog management, pricing strategy, promotional planning, and campaign execution.
• Improved digital visibility through structured promotional planning and performance tracking.
• Coordinated with category teams to optimize margins and increase online sales contribution.

Assistant Sales Manager – P&G B2B (HoReCa Division) - Prestige Pursuit Pvt. Ltd - Telangana & Andhra Pradesh

(2018-04 - 2020-03)

• Managed institutional sales operations for P&G HoReCa vertical across the state.
• Developed key partnerships with hotels, restaurants, and catering institutions.
• Strengthened distributor network and improved primary and secondary sales performance.
• Achieved consistent revenue growth through structured account management and demand planning.

Sales Manager – Andhra Pradesh - Amrutha Varshini Dairy Farms (Agri Gold Group) - Andhra Pradesh

(2007-11 - 2017-12)

• Headed Sales & Marketing operations across 15 branch offices.
• Built and expanded dairy distribution network across multiple districts.
• Delivered consistent year-on-year growth and strengthened brand visibility in competitive markets.
• Managed large sales teams, distributor appointments, and credit control systems.
• Improved market penetration and expanded product availability across urban and semi-urban markets.

Assistant Manager – Sales & Marketing - Heritage Foods (India) Ltd - Visakhapatnam

(2006-09 - 2007-11)

• Managed General Trade, Modern Trade, and Key Accounts.
• Improved outlet coverage and product range penetration.
• Strengthened retail relationships and enhanced territory performance.

Merchandising Officer - Wrigley's India Pvt. Ltd

(2003 - 2006)

Built strong foundation in FMCG sales, route management, distributor handling, and retail execution.

Sales Officer - Frito-Lay India (PepsiCo)

(1999 - 2003)

Built strong foundation in FMCG sales, route management, distributor handling, and retail execution.

Field Officer - Godrej Hi-Care Ltd

(1996 - 1999)

Built strong foundation in FMCG sales, route management, distributor handling, and retail execution.

Sales Representative - Indian Shaving Products Ltd (Gillette)

(1990 - 1996)

Built strong foundation in FMCG sales, route management, distributor handling, and retail execution.

MBA - Sikkim Manipal University

B.Com - Andhra University