Chandan Kumar
Saleaforce Marketing Cloud Specialist
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About
Salesforce Marketing Cloud Specialist with 4+ years of experience in Marketing Automation, CRM Integration, and Data Management. Skilled in Journey Builder, Email Studio, Automation Studio, SQL, AMPscript, and API Integrations to create highly personalized marketing campaigns. Proven ability to optimize workflows, improve CRM adoption, and drive business growth through targeted marketing strategies.
✔ Expertise in Salesforce Marketing Cloud (SFMC): Journey Builder, Automation Studio, Email Studio, Mobile Studio, Social Studio. ✔ Strong Salesforce Administration skills: User Management, Roles, Profiles, Workflows, Process Builder, and Security. ✔ Marketing Automation: Campaign Management, Segmentation, A/B Testing, and Personalization.
✔ Data Management & Analytics: SQL, Data Extensions, Reporting, Dashboards, and Engagement Metrics. ✔ Experience in Integrating Salesforce CRM with SFMC via API and Marketing Cloud Connector. ✔ Compliance with GDPR, CAN-SPAM, and Data Protection regulations. ✔ Excellent problem-solving skills, cross-functional collaboration, and stakeholder management
Experience
Salesforce Marketing Cloud Specialist with 4+ years of experience in Marketing Automation, CRM Integration, and Data Management. Skilled in Journey Builder, Email Studio, Automation Studio, SQL, AMPscript, and API Integrations to create highly personalized marketing campaigns. Proven ability to optimize workflows, improve CRM adoption, and drive business growth through targeted marketing strategies.
✔ Expertise in Salesforce Marketing Cloud (SFMC): Journey Builder, Automation Studio, Email Studio, Mobile Studio, Social Studio. ✔ Strong Salesforce Administration skills: User Management, Roles, Profiles, Workflows, Process Builder, and Security. ✔ Marketing Automation: Campaign Management, Segmentation, A/B Testing, and Personalization.
✔ Data Management & Analytics: SQL, Data Extensions, Reporting, Dashboards, and Engagement Metrics. ✔ Experience in Integrating Salesforce CRM with SFMC via API and Marketing Cloud Connector. ✔ Compliance with GDPR, CAN-SPAM, and Data Protection regulations. ✔ Excellent problem-solving skills, cross-functional collaboration, and stakeholder management
Education
B.Tech (Electronics and Communication Engineering)
