Chitransh Jain
MBA (IIM Jammu) | Associate Manager – APME Marketing, HCLTech
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About
Results-driven marketing professional and MBA graduate from IIM Jammu, currently driving growth as Associate Manager - Growth Markets at HCLTech. Specialises in Account Based Marketing, demand generation, and multichannel paid media campaign execution across G2K and global enterprise accounts - delivering a $60 Mn new pipeline and directly influencing $200 Mn worth of deals through AI-powered, full-funnel strategies.
Nominated Campus
Hire of the Year, with a proven track record of executive-level engagement, data-led targeting, and high-impact cross-functional collaboration.
Experience
Associate Manager – Growth Markets (APME) Marketing - HCLTech
(2024-07)
- Executed AI-powered conversational email campaigns reaching 200+ accounts, saving 1,200+ man-hours; secured meetings with C-level and VP-level executives, generating a $60 Mn new pipeline, directly influencing $200 Mn in deals, with a 45% open rate and 15% response rate.
- Led a multichannel marketing motion targeting G2K accounts using LinkedIn, programmatic advertisement, People-based marketing, Google-ads, Content Syndication and DOOH generating qualified leads; strengthened brand recall, increased share of feed, and enabled strategic targeting of $1.5 Bn+ in upcoming deal renewals.
- Partnered with sales and practice teams for industry and advisory board events, develop messaging frameworks and execute closed-loop marketing initiatives; optimised demand generation and lead nurturing with the digital team.
- Led high-touch ABM to capture cross-sell and upsell opportunities; maintained reporting routines, activity trackers, and newsletters; tracked marketing influence and attribution; produced client-generated content and enabled AEO/SEO and personalised website experiences.
- Leveraged Copilot, Claude, 6sense, JIRA, Factors.ai, Adobe Express, Influ2, Sales Navigator, Unica, Bounty.ai, Copy.ai, TTD, Demandscience, Draup, and Grammarly to enhance campaign efficiency, content quality, and cross-functional collaboration.
Retail Operations Intern - Shopper's Stop Ltd.
(2023-04 - 2023-06)
- Boosted private label sales via strategic merchandising, cross-promotion, bundling, and Market Basket Analysis; drove impulse counters and personal shopper-led brand marketing while reducing inventory shrinkage.
- Conducted sentiment analysis to lower churn and improve customer retention; surpassed targets by 12%, achieving 18% YoY growth - store ranked #1 in the North Zone.
- Drove a 22% increase in footfall through seasonal promotions and loyalty adoption; introduced green retailing practices in visual merchandising, contributing to cost savings and sustainability.
Business Management Intern - Alpha Threat Solutions
(2023-05 - 2023-07)
- Assisted the CEO in day-to-day operations; received a Letter of Recommendation for consistent performance.
- Supported pre-sales meetings and business development; spearheaded follow-up meetings with stakeholders.
- Employed Gantt charts for project timeline visualisation, improving communication, resource allocation, and client coordination.
Sales Intern - Agile Capital Services
(2022-09 - 2022-10)
- Connected with 200+ potential clients on brand offerings and financial solutions; generated 25+ self-sourced leads; achieved targets within stipulated timeframe, ranked among top performers in a team of 120+ interns.
Education
MBA - IIM Jammu (2022 - 2024)
M.A. - English - CSA Govt PG Nodal College, Sehore (2020 - 2022)
B.Sc. - Biology - CSA Govt PG Nodal College, Sehore (2017 - 2020)
Class XII - CBSE - S.V.A.V., Sehore (2016 - 2016)
Class X - CBSE - Sagar Public School, Bhopal (2014 - 2014)
