Christopher
Seasoned retail professional with over 20 years of hands-on experience in new store rollout, visual merchandising, retail fixture design, vendor management, and marketing across le
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About
Seasoned retail professional with over 20 years of hands-on experience in new store rollout, visual merchandising, retail fixture design, vendor management, and marketing across leading brands in India. A proven track record in driving brand growth through strategic retail planning, execution of end-to-end store launches, visual communication, and building efficient teams. Highly adaptable with excellent interpersonal skills, able to lead large teams and manage multi-location operations while delivering consistent results aligned with business goals.
Experience
Regional Head - South at ADMI Promotions Pvt Ltd. (2025-11 – 2026-05)
- Segregate the received job requirements from Client.
- Assign work to the respective Account Managers as per category.
- Allocate Vendors for the designated jobs.
- Plan & Initiate the way forward, follow up with team on the status.
- Attend weekly calls with Client provide update on current status, TAT's & Projections.
- Update HO on current status, developments & requirements.
- Follow up vendor Paymnets from HO.
- Manage Vendor queries, Payments, Check inventory & cross check our data.
- Collate team data & report to HO weekly
- Justify gaps in Completion & Dependencies to Client & HO during weekly calls
Senior Manager – Store Rollout & VM at Poorvika Mobiles Pvt Ltd. (2018-11 – 2025-06)
- Spearheaded over 150 new store launches across India, from site recce to floor planning, signage, VM setup, and audit.
- Led a VM audit program across 160+ stores/month to ensure compliance and quality control.
- Directed design and execution for Poorvika Appliance Stores (43 + stores in Chennai & ROTN).
- Managed store staff VM training, test evaluations, and festive/seasonal display rollouts.
- Oversaw vendor coordination, brand approvals, and site-level project supervision.
Regional Manager – South (VM & Store Rollout) at Patanjali Ayurved Ltd. (2017-10 – 2018-10)
- Executed VM and branding across 200+ outlets across South India.
- Implemented vendor quality checks, cutting delays by 15%.
- Delivered region-specific promotions and campaigns, boosting store footfall.
Business Manager – Store Rollout & VM at Perennial Design International Pvt Ltd. (2015-03 – 2017-08)
- Led projects for Titan, Spencer's, Budweiser, and 3M with timely execution.
- Launched Spencer's fashion brand '2BMe' PAN India.
- Developed Titan perfume fixtures, enhancing category sales and visibility.
Associate Account Director – VM & Rollout at Cheil India Pvt Ltd. (2012-06 – 2015-02)
- Managed Samsung VM execution across 6 states with 260+ executives.
- Implemented tracking tools, reducing deployment time by 20%.
- Executed seasonal campaigns and new product launches successfully.
Senior Executive at Shoppers Stop Ltd. (2008-10 – 2012-04)
- Planned and executed VM setups for Shoppers Stop & Home Stop stores.
- Created planogram that boosted seasonal sales by 8–12%.
- Collaborated with project teams during launches for seamless execution.
VM Executive at Pepsico India Holdings (2004-06 – 2008-09)
- Executed POSM across A+ outlets for enhanced brand presence.
- Managed store-level events and activation.
Education
BA Graduate – Christ College (1998)
PUC – Christ College (1995)
SSLC – St. Anthony's High School (1993)
