Dayanand C

Sales & Business Development Manager with 12+ years of experience driving revenue growth across Industrial B2B, OEM, Channel Sales, Key Account Management, and Business Development. Proven track record of managing ₹80+ Cr business portfolios, delivering 25–60% growth, expanding distribution networks, improving collections, and leading high-performance sales teams across multiple industries.

Asst. Manager at Aron Universal Ltd. (2026-04 – Present)

• Managing B2B & B2C business operations, driving revenue growth, market expansion, and customer acquisition.
• Leading Business Development initiatives through market penetration, white-space identification, and new business opportunities.
• Spearheading Fluorescent Ink product launches for multiple applications and substrates to enhance market presence and customer adoption.
• Conducting customer visits, technical discussions, product demonstrations, and field trials to improve product acceptance and conversion.
• Successfully converting SME customers from solvent-based screen-printing inks to fluorescent inks by demonstrating commercial benefits, improved visibility, and cost advantages.
• Strengthening key account management and customer relationships by delivering customized solutions and ensuring long-term business growth.

Asst Manager at Duroflex Pvt. Ltd. (2024-12 – 2026-04)

• Own Duroflex Mattress sales operations and channel performance for 86 Exclusive Business Outlets (Karnataka); accountable for ₹82 Cr annual plan, AOP delivery, and GOLY growth.
• Managed primary and secondary sales through dealer/distributor network, ensuring outlet productivity, target achievement, market coverage and category growth.
• Drive outlet productivity through sales planning, KPI reviews, and corrective action plans; strengthen partner relationships to improve retention and market share.
• Improved cash flow and financial discipline by reducing AR days from 90 to 60 through collections cadence and dispute resolution.
• Coordinate supply chain and outlets to maintain >90% order fulfillment / service levels and reduce order-to-delivery gaps.
• Handle Customer Inquiries, mattress complaints query effectively.
• Supported hiring, onboarding, field coaching and performance monitoring of sales executives to improve market execution.

Sales Operations Manager at L&T Electrical and Automation (2024-06 – 2024-12)

• Led sales operations across 15 districts with a 5-member team; managed planning, execution governance, and channel enablement.
• Trained, mentored and guided field executives on market coverage, beat planning, sales conversion, channel sales development & engagement.
• Designed and executed a 100-day action plan, delivering 60% sales growth through focused beat planning, partner activation, and opportunity tracking.
• Implemented digital tools to improve channel engagement, visibility of pipeline, and cadence of performance reviews.
• Managed key accounts with upsell strategy and market analysis; aligned pricing, supply, and service to improve customer experience.
• Partnered with Logistics, Service, and Finance to ensure timely billing, dispatch, and collections; improved end-to-end order cycle adherence.

Sales Manager at Anand Sales (2018-01 – 2024-05)

• Owned government and institutional sales, including stakeholder management, opportunity qualification, and commercial negotiations.
• Managed end-to-end project lifecycle: enquiry, estimation, order finalization, dispatch coordination, invoicing, and payment.
• Built GTM plans for startup/scale-up initiatives strategy based on market feedback & performance data.
• Conducted market research, distribution planning, and demand forecasting to improve coverage and conversion.
• Drove business development across retail and project channels; improved execution through process discipline and partner follow-ups.

Sales Manager at Ambuja Cements Ltd. (2016-06 – 2017-12)

• Managed ₹3.5 Cr monthly Cement & building material sales (₹45 Cr annual) across territory; consistently exceeded YOY & YTD targets.
• Identified high-potential micro-markets to improve coverage efficiency and outlet productivity.
• Distributor & dealer development and business expansion for max market Presence.
• Drove 30% growth in premium product sales through focused dealer activation and product-mix improvements.
• Increased share of wallet by 15% via Joint Call Plans (JCP), dealer forecasting, and structured growth of cement sales.
• Recognized with "Shoot for Star" and "Best Performer" awards (Dec 2016).

B2B Sales Manager at Hindustan Adhesives Ltd / Bagla Polyfilms Ltd (2014-04 – 2016-05)

• Led B2B client acquisition for Shrink film/Bopp tapes industrial adhesives and packaging solutions; managed pipeline, negotiations, and deal closures.
• Improved service levels by reducing delivery delays through stronger planning and logistics coordination.
• Negotiated terms & ensured profitable closures while balancing volume, margins, & customer requirements.
• Resolved customer escalations using structured CAPA methodology; improved SLA adherence and repeat business.
• Built long-term relationships with large converters and manufacturing clients through consultative, solution-based selling.

Trainee at SIEMENS (2012-08 – 2013-03)

• Completed hands-on training on Siemens EPABX / communication systems and solution selling fundamentals.
• Coordinated with engineering teams for issue resolution and customer support; supported field-level troubleshooting.
• Assisted with proposal preparation, product demonstrations, and reporting for industrial and enterprise accounts.

MBA in Marketing – G.H.Raisoni College (2011-11 – 2013-06)

BCA in Computer Science – Shivraj College (2008-08 – 2011-06)