Manager- Marketing at Lufthansa City Center Travels & Rentals (2019-08 – Present)
Leading digital marketing initiatives for travel and rental services, managing website content, social media campaigns, and team leadership.
- Developing in-depth web content and social media content aligned with brand
- Delivering brand messages through thought leadership articles and blogs
- Creating engaging newsletters and emailers for Corporate and B2B customer segments
- Designing and managing targeted social media posts, campaigns and brand collaterals
- Building and sustaining brand identity with smart webpage designs across WordPress and Wix CMS
- Producing video content for brand awareness and information
- Researching keywords, data analysis and competition tracking with SEO tools
- Leading a Digital Marketing team
- Thought leadership articles featured in Lufthansa City Center-Germany Annual Bulletin
- Acclaimed by Lufthansa City Center-Germany for smart website, content and videos
- Appraised for driving traffic through on page and off page content
Manager- Marketing at Orion Production & Communications Pvt Ltd (2012-03 – 2019-08)
Building healthcare and media brands through comprehensive offline and online promotional strategies, managing media planning, social media campaigns, and on-ground activities.
- Building Healthcare Brand through offline and online promotions
- Building keyword-based rich content across websites, blogs and monthly newsletter
- Delivering brand awareness campaigns and messages across social media channels
- Monitoring social media trends, measuring analytics and competition tracking
- Media planning and budgeting for feature films and music albums in Kolkata and Rest of Bengal
- Planning and execution of on-ground activities for feature films and music albums
- Leading a Digital Marketing team
- Appraised for result oriented healthcare content of blog and offline newsletter
- Appreciated for media plan and on-grounds for Bengali films - 'Glamour' and 'Dutta vs Dutta'
- Spearheaded offline and digital tie-ups for music album sales
Manager- Marketing at Mahuaa Media Pvt Ltd (2011-07 – 2011-12)
Managing media planning for fiction and non-fiction television shows, building brand identity for news channel through BTL activities, and producing web content.
- Media planning for various Fiction and Non-fiction shows of GEC television channel
- Building brand identity of Mahuaa News television channel through BTL activities
- Worked alongside advertising agency for new show launches
- Driving press releases & Fixed-Point Chart (FPC) with PR agency
- Producing original web content for both GEC & News channels
- Tracking competitive television channels in GEC & News segments
- Built better websites rich in information and regular updates
- Accomplished festive promotions for GEC and News television channel
Manager- Marketing at Priya Entertainments Pvt. Ltd (2008-01 – 2011-06)
Overseeing media planning, budgeting, and execution of on-ground events for feature films. Coordinating with advertising and PR agencies for comprehensive marketing campaigns.
- Media planning and budgeting for feature films across Kolkata & Rest of Bengal
- Planning and execution of on-ground events across Kolkata & Rest of Bengal
- Coordinating with ad agencies for print and outdoor campaigns
- Coordinating with PR agency for press releases of premiere shows and music launch
- Creative designs of all marketing collaterals
- Elevated to Manager–Marketing from Deputy Manager–Marketing
- Launch of Bioscope Multiplex in Kolkata through ATL & BTL campaigns
- Launch of Multi-complexes in WB districts through strategic promotions
- Successful film promotions of 'Kaalbela', 'Cross Connection', 'Madly Bangali', 'Noukadubi' etc.
Advertisement Executive at The Statesman Ltd (2007-04 – 2007-12)
Client servicing and business development for newspaper advertising, executing events and on-ground activities.
- Client servicing and liaising with B2B client segment of the Newspaper
- Planning and executing events and on-ground activities
- Business development through media sales
- Played a key role in revenue generation on the 3rd anniversary of Dainik Statesman
Media Sales Executive at INFOMEDIA India Ltd (2006-08 – 2007-02)
Client servicing, media sales, business development, and designing advertisement layouts for B2B customers.
- Client servicing and facilitating with marketing solutions
- Media sales and business development
- Designing advertisement layouts for B2B customers
- Received acclaims for best performance in Southern Mumbai territory
