Deependra Sharma

Performance Marketing & Digital Acquisition leader with 13+ years of experience driving customer acquisition and revenue growth for real estate businesses across India and international markets. Currently managing ₹18 Cr+ annual performance media investment and leading a 10+ member team across performance and digital marketing. Proven experience scaling project launches from pre-launch demand generation through launch and sustained acquisition, including 1L+ leads generated in 15 months and 800+ customers acquired across two projects.

Experienced in multi-channel paid media, digital GTM strategy, CRM-led demand generation, marketing automation and sales alignment. Domain experience spans domestic real estate, NRI acquisition and international markets including Dubai, GCC, USA and Singapore, with responsibility for portfolio-level performance, campaign strategy, optimisation and team leadership.

Head – Performance Marketing at Axon Developers LLP (2023-09 – Present)

• Own end-to-end digital launch and performance strategy for real estate projects, from pre-launch teaser and demand creation through launch, sustenance and sell-out.
• Generated 1L+ leads in 15 months with 35% aggregate quality and acquired 800+ customers across two projects through performance and digital marketing.
• Built project-specific GTM and media plans aligned to inventory release, pricing tranches and project lifecycle objectives.
• Lead a 10+ member performance and digital marketing team and act as a key liaison across marketing, sales and product for GTM alignment.
• Manage India, NRI, Dubai, GCC, USA and Singapore demand generation through geo-targeted Google and Meta campaigns and multi-market audience strategies.
• Built funnel-stage remarketing pools and lookalike audiences using high-intent site-visit converters to support post-launch sustenance.
• Integrated WhatsApp Business API with CRM for real-time lead-to-sales handoff during launch traffic spikes and strengthened lead routing.
• Use Performance Max, Advantage+, manual search/display, A/B-tested landing pages, dayparting and budget-pacing to improve acquisition efficiency.

General Manager – Performance Marketing at 360 Realtors LLP (2016-09 – 2023-09)

• Managed performance marketing across a portfolio of developer partners, including 50+ concurrently live project campaigns.
• Improved qualified lead quality from 25% to 40% within three months through campaign, audience and funnel optimisation.
• Directed multi-channel CPC campaigns across Google Ads, Meta Ads, Taboola, Affiliate and Bing Ads to drive conversions.
• Catered qualified leads to 500+ sales representatives across 12 cities in India and five GCC/Singapore markets.
• Built portfolio-level tCPA/tROAS bid strategies and reallocated budgets using CPL-to-site-visit conversion data.
• Automated CRM lead-scoring and routing to prioritise sales follow-up on high-intent leads.
• Applied audience layering using in-market, custom-intent and CRM-match audiences to sharpen NRI targeting across Dubai and Singapore.
• Led digital marketing for property launches, exhibitions and events, driving footfall, enquiries and sales conversions.
• Conducted market and competitor research and used campaign analytics to support leadership-level ROI and positioning decisions.
• Maintained disciplined negative-keyword hygiene and search-term audits across accounts competing for the same buyer intent.

Manager – Digital Marketing at Finlace Consulting (2014-11 – 2016-09)

• Managed and executed paid marketing campaigns across multiple digital channels to support customer acquisition and revenue growth.
• Developed online marketing strategy and partnered with project managers to align marketing initiatives with business objectives.
• Provided strategic guidance and mentoring to analysts and junior team members.

Assistant Manager – Online Marketing at Helios Developer (2012-05 – 2014-11)

• Managed Google AdWords and AdSense campaigns, conducted keyword research and generated performance reports.
• Optimised campaigns to improve ROI and supported digital acquisition initiatives.

B.Tech in Computer Science & Engineering