Divya Thyliyannan
Senior Digital Strategist
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About
Results-driven Digital Marketing Professional with 7+ years of experience in SEO, Performance Marketing, Google Ads, and Meta Ads across B2B, B2C, Industrial, and E-commerce sectors. Skilled in Technical SEO, PPC Campaign Management, Lead Generation, GA4, GTM, Conversion Optimization, and Content Strategy. Experienced in improving organic traffic, optimizing ROAS, and executing data-driven digital marketing campaigns across search and social media platforms.
Experience
Senior Digital Strategist - AGT India
(2022-05 - 2026-05)
- Managed SEO and paid marketing campaigns across industrial, automotive, and B2B sectors.
- Executed Google Ads campaigns including Search, Display, Shopping, Performance Max, and Demand Gen campaigns.
- Planned and optimized Meta Ads campaigns focused on lead generation and conversion improvement.
- Conducted Technical SEO audits, keyword research, competitor analysis, and content optimization to improve search visibility.
- Regularly monitored KPIs including ROAS, CPL, CPA, CTR, and conversion rates.
- Performed landing page optimization and A/B testing to improve campaign performance and user engagement.
- Collaborated with content and development teams to improve website performance and SEO effectiveness.
- Generated campaign insights and performance reports using analytics and reporting tools.
Digital Marketing Executive - Leapsurge
(2022-01 - 2022-05)
- Executed on-page SEO, Technical SEO, and link-building strategies to improve website rankings.
- Conducted keyword research and competitor analysis to identify growth opportunities.
- Optimized website content and landing pages for better SERP performance and engagement.
- Generated SEO reporting, traffic analysis, and website optimization activities.
SEO Specialist - Ripple Mind
(2021-02 - 2021-12)
- Implemented SEO and PPC strategies across Google Ads and Facebook Ads platforms.
- Managed keyword optimization, audience targeting, and campaign performance tracking.
- Analyzed website and campaign data using Google Analytics and Search Console.
- Improved campaign performance through continuous optimization strategies.
Education
BE - Computer Science and Engineering - P.A College of Engineering and Technology, Pollachi (2014)
