Ganavi C

Brand and visual designer, 4 years, building identity and design systems that hold across web, print, packaging and physical space. Architected the system behind a 700+ page institutional platform and owned brand identity end to end as a startup's first design hire. Concept and structure first — define the system, then draw every surface from it. Systems instinct rooted in 3D animation.

Assistant Manager, Design - Zamstars - Bengaluru

(2026-02 - 2026-07)

Visual Designer - Zamstars - Bengaluru

(2024-10 - 2026-01)

• Architected the design system behind a 700+ page institutional platform (IIHS) — 50+ component-based templates with information architecture around five audience journeys — designed and handed to development across April–July, so content editors ship pages from existing components instead of new design.
• Documented the full system for design-to-development handoff — component states, editorial layouts, banner framework and WCAG rules — so the build ran without design in every review.
• Led environmental branding for Bluspring as sole designer — a four-floor Bengaluru workplace identity, 160+ print designs with walls up to 20 ft; extended the same print-ready system to the Noida and Chennai offices.
• Launched a full brand identity and website UI from zero for an AI life-sciences company in a trust-sensitive category — logotype, geometric system, palette, typography and guidelines, still running unchanged a year on.
• Designed responsive websites and landing pages for five B2B clients (EMROI, Bluspring, Hofincons, Aivontis, Terrier Security) — wireframes through high-fidelity Figma prototypes and developer handoff.

Lead Designer - Acowale (B2B SaaS) - Bengaluru

(2022-08 - 2024-09)

Progression: Graphic Designer → Creative Designer → Lead Designer

• Built the design function from zero as first design hire — brand identity, internal design system (component libraries, variables, WCAG-standard style guides) and the process the team still works from; promoted three times in two years.
• Created Avik, a 170+ pose mascot library, over four months — while running the design system with the product team plus social identity and brand guidelines in parallel.
• Designed product UI for the company's ERP web platform and directed social identity, campaign, launch and investor-deck design.

MSc - Animation (specialisation: 3D Animation) - Jain University (2022)

BSc - Animation - Jain University (2020)