Gautham Arul

Results-driven Digital Ad Sales Executive / Manager with 4.5+ years of experience in digital marketing, client acquisition, lead generation, social media marketing, and revenue-driven campaign execution. Proven expertise in developing client relationships, identifying business opportunities, executing digital campaigns, and driving engagement through digital platforms. Strong understanding of online advertising, content marketing, audience targeting, campaign optimisation, and digital media trends.

Adept at collaborating with clients and internal teams to deliver measurable business results and achieve revenue targets.

Senior Sales Marketing Executive at BCT Consulting (2024-11 – 2026-02)

Role aligned to Digital Ad Sales Executive / Manager responsibilities

• Executed targeted email marketing campaigns using Microsoft Outlook Mail Merge, generating qualified leads and supporting revenue growth initiatives.
• Identified and engaged decision-makers including CEOs, Directors, and Managers through platforms such as Apollo.io and Selling.com.
• Managed client outreach activities, meeting scheduling, and relationship-building efforts to expand business opportunities.
• Designed and promoted digital marketing creatives for LinkedIn and social media channels, improving brand visibility and audience engagement.
• Created promotional content and marketing collateral for client campaigns, contributing to successful customer acquisition efforts.
• Collaborated with internal stakeholders to ensure seamless execution of marketing and sales initiatives.

Digital Marketing Analyst at HexaCorp (2021-04 – 2024-09)

• Managed digital marketing campaigns across social media platforms to enhance audience reach and engagement.
• Developed and optimized content strategies using keyword research and audience insights.
• Executed SEO and off-page marketing activities to improve online visibility and website performance.
• Produced digital promotional content, video campaigns, and branding materials supporting customer engagement objectives.
• Assisted in campaign performance monitoring and optimization to maximize marketing effectiveness.
• Coordinated content planning and execution for corporate events and brand promotions.

Bachelor of Engineering in Computer Science – Vels Institute of Science and Technology and Advanced Studies (VISTAS) (2015 – 2019)

Higher Secondary Certificate

SSLC