Hd
Area Sales Manager | FMCG & Beverage Sales
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About
Results-driven FMCG and Beverage Sales professional with 12+ years of experience across General Trade, OTC, and channel sales in Uttar Pradesh and Madhya Pradesh. Proven expertise in Super Stockist and distributor management, secondary sales growth, and territory expansion, consistently achieving 100-110% of sales targets through strong market execution. Currently handling territory with Area Sales Manager-level responsibilities and seeking to formally step into an Area Sales Manager (ASM) role.
Experience
Sales Team Lead / Sales Executive at SLMG Beverages Pvt. Ltd. (Coca-Cola Franchise) (2026-01 – Present)
- Handle Super Stockists and distributors for complete territory operations
- Drive primary and secondary sales with consistent target achievement
- Ensure zero stock-out through proactive inventory planning
- Expand outlet coverage and improve numeric distribution
- Execute visibility standards including coolers, POP, and branding
- Improved stock availability by 30%+; significantly reduced stock-out cases; strengthened distributor and retailer engagement
Sales Officer - OTC / General Trade at Himalaya Wellness Company (2024-07 – 2025-02)
- Managed OTC and General Trade business across territory
- Increased visibility in chemist and retail outlets
- Executed trade schemes and promotions
Customer Executive (Sales Officer - GT) at Varun Beverages Ltd. (2021-02 – 2024-07)
- Managed full territory sales operations
- Handled distributors, retailers, and outlet expansion
- Ensured SKU availability and visibility
- Achieved 110% of quarterly sales targets; increased numeric distribution and outlet coverage; built strong distributor relationships
Jio Point Manager at Reliance SMSL Ltd. (2018-08 – 2021-01)
- Managed retailer network and field team
- Achieved revenue targets and improved market penetration
- Led local campaigns and onboarding activities
Market Developer (MGR Responsibilities) at Hindustan Coca-Cola Beverages Pvt. Ltd. (2016-02 – 2018-08)
- Managed distributor operations and sales execution
- Handled Market Growth Representative (MGR) responsibilities, including beat planning and route optimization
- Drove outlet expansion and numeric distribution growth
- Grew secondary sales through retailer engagement
- Ensured SKU availability and reduced stock-out situations
- Executed visibility (coolers, racks, POP) and trade schemes
- Conducted competitor analysis to support market growth
- Increased outlet coverage and market penetration; strengthened secondary sales performance; improved visibility across key outlets
Sales Advisor - Modern Trade at GSK Consumer Healthcare (2013-02 – 2016-01)
- Managed modern trade outlets and ensured stock availability
- Maintained planogram compliance and in-store visibility
- Supported promotions and product launches
Education
Bachelor of Commerce in B.Com – Kanpur University
Modern Office Management in Modern Office Management – Dayalbagh University
