Ipshita Deb
Social Media Strategist & Content Developer
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About
Social media strategist and content developer with experience spanning brand management, performance marketing, SEO, and multi-platform content creation. Founder of IPSHINE, a media consultancy delivering social media strategy, branding, and content for clients across Northeast India.
Background in journalism and media technology, combining creative storytelling with data-driven strategy to grow brand presence and audience engagement.
Experience
Social Media Manager, Strategist & Consultant (Founder) - IPSHINE - Shillong, Meghalaya, India
(2025-01)
Founded and lead IPSHINE, a social media, branding, and performance marketing consultancy serving clients including Octone, Brickkly, Junglore, and Tacksocials.
- Deliver end-to-end social media strategy, SEO, and content development services, combining R&D with hands-on brand consultancy.
Social Media Manager, Strategist & Content Developer - Freelance
(2024-06 - 2024-12)
- Managed social media accounts for multiple brands, including Brick and Bolts, Junglore, Tacksocials, and Theradrive.
- Scheduled and managed daily social media content, maintaining consistent brand voice and increasing audience engagement across platforms.
- Developed and executed tailored social media strategies based on analytics, trends, and target audience behavior to drive growth.
- Created original, on-brand content — captions, graphics, and video — to support campaign goals and maintain visual consistency.
Social Media & Brand Management, Sales Intern - Half and One
(2024-01 - 2024-03)
- Developed engaging, creative content for multiple social media platforms.
- Published daily articles from contributing writers via WordPress.
- Planned and executed social media strategies aligned with business goals.
- Conducted market research and represented the company in a sales capacity.
Graphic Designer - Sapphire IT Services
(2023-06 - 2023-12)
- Wrote and designed engaging content for multiple social media platforms.
- Monitored social media metrics and engaged with audiences to inform content decisions.
- Maintained consistent brand voice and image across platforms by tracking current trends and applying SEO best practices.
Media Intern - Chillibreeze
(2023-01 - 2023-06)
- Supported the Talent and Development function within HR.
- Created visual concepts and animation projects to communicate company vision.
- Produced content-related video shoots for internal workshops.
- Collaborated with marketing, content, and production teams to ensure cohesive design across mediums.
Education
Master of Arts - Journalism and Mass Communication - Amity University Online (2025 - 2027)
Bachelor's Degree - Mass Communication (Media Technology) - St. Anthony's College, Shillong (2021 - 2024)
Higher Secondary - Science - St. Edmund's Higher Secondary School (2019 - 2021)
Secondary School Leaving Certificate - Seven Set Higher Secondary School (2019)
