Ishika Bhatt

I've always been more of an introvert, but working in PR has helped me grow into an ambivert with strong communication skills. From graduation to my master's and now in my professional journey, I've explored the communications field deeply through internships, late nights, presentations, and real-time experience. Writing is something I truly enjoy, whether it's crafting press notes or poetry.

What I value most in myself is my dedication. I'm clear about what I want and focused on my goals. While I may seem quiet at first, I'm confident in expressing myself and standing up for what's right, which I believe is essential in this field.

PR has not only shaped my career but also helped me grow personally. I'm excited to keep learning and evolving in this space.

Senior Account Executive - Avian We. - Mumbai

(2024-01)

Clients Handled: Sony Entertainment Television, Mumbai International Airport (CSMIA), Singapore Airlines, SITA Aero, Navi Mumbai Airport

• Led strategic communications planning and high-impact media engagement initiatives for CSMIA and Singapore Airlines, strengthening brand positioning through proactive storytelling and thought leadership opportunities.
• Managed media roundtables, leadership interactions, and cross-functional collaborations with internal working groups to drive impactful stakeholder engagement.
• Supported strategic communication mandates, executive profiling opportunities, and narrative-building initiatives aligned with business priorities.
• Played a key role in planning and executing integrated communication campaigns while ensuring seamless coordination across multiple stakeholders.
• Supported strategic media outreach and communications planning for a global aviation technology leader, aligning storytelling with key business and innovation objectives.
• Managed media engagement opportunities, executive interactions, and industry-focused communication initiatives to enhance visibility within the aviation technology ecosystem.
• Collaborated on project-based communication mandates, ensuring smooth execution of media engagements and stakeholder interactions.
• Contributed to strategic communication initiatives supporting the airport's development milestones and corporate positioning.
• Developed presentations, media engagement plans, and narrative-led opportunities aimed at strengthening visibility among key stakeholders and industry audiences.
• Worked closely with internal teams and external partners to execute communication activities aligned with project objectives and business priorities.
• Supported new business development through research, pitch creation, and strategic presentation development across aviation and infrastructure sectors.
• Worked on project-based assignments requiring communication planning, stakeholder management, and integrated media outreach strategies.
• Contributed to business proposals and communication recommendations tailored to client requirements and industry trends.
• Managed PR for fiction and non-fiction shows, including reality show formats and on-ground activities.
• Drafted and circulated press releases, show launch notes, listicles, anecdotes, and reviews.
• Coordinated exclusive media interviews, one-on-one interactions, and launch coverage.
• Developed and executed show-specific PR plans with targeted storytelling angles.

Client Servicing Executive - Blackhat Talent Solutions & Consultancy - Mumbai

(2023-07 - 2023-11)

• Managing Clients and their queries
• Data collection of Artists and Management Website updates for new artists
• Managing the time slots of events accordingly
• Creating client presentations
• Coordinating with artists for event schedules

Public Relations Intern - Techokids - WFH

(2023-02 - 2023-11)

• Managed social media platforms and implemented strategies to increase engagement and followers
• Collaborated with PR & Social media team to execute integrated campaigns
• Created and maintained monthly editorial calendar for content planning
• Conducted in-depth research to identify key journalists and media outlets for targeted outreach
• Developed creative PR campaigns to enhance brand visibility and reputation
• Pitched stories and press releases to media houses and journalists to secure coverage and partnerships

Social Media Intern - clarity - Jhansi

(2021-12 - 2022-01)

• Developed and managed social media accounts for the company
• Conducted daily ideation for social media content
• Presented ideas for monthly social media post calendars
• Brainstormed strategies for increasing soft reach
• Created and managed in-office experiences for social media content creation
• Collaborated with team members on brainstorming sessions for social media growth opportunities

Fundraising Intern + Public Relations - Indian Awaz Foundation - WFH

(2021-05 - 2021-07)

• Developed and managed social media accounts to increase online presence and engagement
• Created engaging daily social media content to attract and retain followers
• Utilised fundraising strategies to raise awareness and funds for flood relief efforts
• Conducted media outreach to promote social work initiatives and encourage community involvement
• Collaborated with team members to develop campaigns that resonate with the target audience
• Implemented strategies to showcase the impact of donations on improving lives in Assam

Journalism Intern - Nai Duniya - Ratlam

(2021-02 - 2021-03)

• Conducted in-depth research on educational topics for news reports
• Wrote press releases and news articles within specified word limits
• Edited and proofread daily news content for accuracy and clarity
• Collaborated with team members to ensure the timely delivery of news reports
• Utilised journalistic skills to fact-check and verify information before publication
• Adapted writing style to fit the publication's tone and audience

Content Writer - K4 Media & Technology

(2020-04 - 2020-06)

• Produced web content and conducted research for articles exceeding 2000 words, delivering 2 articles per day
• Specialised in creating articles focused on health and beauty tips
• Demonstrated ability to generate original content based on personal experiences and thorough research
• Utilised strong writing skills to engage readers and convey information effectively
• Implemented SEO strategies to optimise content for search engines
• Collaborated with team members to brainstorm ideas and improve content quality

Master's - Advertising and Public Relations - Amity University (2024-08)

Bachelor's - Journalism & Mass Communication - Banasthali University (2022-06)

12th - Commerce - Guru Ramdass Public Sr. Sec School (2019-05)

10th - Shri Guru Tegh Bahadur Academy (2017-05)