Harsh

Results-driven Performance Marketing professional with 4+ years of experience managing paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads for B2B and D2C brands. Proven track record of driving lead generation, improving ROAS, reducing cost-per-lead, and scaling e-commerce order volumes through data-driven campaign optimization. Skilled in Google Business Profile management, SEO, social media marketing, and cross-functional team leadership.

Performance Marketing Head - Iten Media

(2026-06)

• Lead paid media strategy across LinkedIn (80%), Meta Ads and Google Ads (10% each), driving B2B lead generation for exhibitors, delegates, and visitors in the exhibitions/events industry.
• Key Project: Powergen India 2026 — led lead generation campaigns driving exhibitor, delegate, and visitor sign-ups for the event.
• Own end-to-end campaign planning, budget allocation, and performance reporting across all paid channels.
• Drive SEO for Energydive magazine, supporting organic visibility and traffic growth.

Digital Marketing Team Lead - Mind Aviator Technology

(2024-12 - 2026-05)

• Managed Google Business Profiles for major retail and lifestyle brands including Nike, Jockey, Vishal Mega Mart, Zudio, V Mart, Royale Touche, Cut & Style Salon, and Yokohama.
• Ran Meta Ads lead generation and engagement campaigns for Samarpan Resort, growing post engagement and follower base.
• Managed Meta Ads for Purefarms Peanut Butter, driving 90–180 orders/day at a Cost Per Purchase (CPP) of ₹70–90.
• Achieved a Google Ads ROAS of 6.23 for Purefarms and ROAS of 8 for Haritu Trading, generating 1,200+ D2C orders per day at a CPP of ₹50.
• Managed Google Ads call campaigns for Cut & Style Salon (salon visits), Yokohama, and Nailashes Salon, driving qualified call volume.
• Ran Google Ads lead generation campaigns for Mahendra Education across Pan India branches.
• Managed Meta Ads for Eppe Fashion, achieving a ROAS of 3.4.

Digital Marketing Executive - Stay Modern

(2024-01 - 2024-11)

• Designed product labels and packaging for medicine/wellness products, including joint pain oils.
• Managed social media marketing and lead generation campaigns for medicine product lines.
• Handled social media marketing for Food Mantra and Samarpan, supporting brand visibility and engagement.

Digital Marketing Executive - Flp International

(2022-01 - 2023-12)

• Generated leads via Meta Ads at a Cost Per Lead (CPL) of ₹5–12, optimizing targeting and creatives for efficiency.
• Grew organic social media reach to 600K+ through consistent content and community engagement strategy.

MBA - Marketing - Shubharti University

B.Com - Commerce - University of Delhi