Koushik
Senior Business Development & Media Sales Leader
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About
Dynamic and result-oriented Business Development and Media Sales professional with over 25 years of experience in Out-of-Home (OOH) Advertising, Media Planning & Buying, Corporate Sales, Client Relationship Management, and Business Expansion. Proven ability to drive revenue growth, develop strategic partnerships, manage key accounts, lead high-performing sales teams, and deliver innovative advertising solutions.
Experience
Senior Manager – Business Development at Karukrit Advertising Pvt. Ltd.
- Spearhead business development initiatives for OOH advertising solutions.
- Manage strategic relationships with corporate clients and advertising agencies.
- Drive media sales through consultative selling and customized advertising solutions.
- Lead media planning and buying for multi-city outdoor campaigns.
- Negotiate commercial agreements with vendors and media owners.
- Mentor sales teams and support revenue growth.
Progressive leadership roles in Business Development, Corporate Sales, Client Servicing, Media Sales, and Account Management
Previous experience across reputed advertising and media organizations.
Education
MBA in Marketing – IGNOU (2010)
B.Com in Hons – Calcutta University (1992)
ICWAI in Inter – Institute of Cost & Works Accountants of India (1992)
