Krati Sharma
Business Analyst and Demand Generation professional
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About
Business Analyst and Demand Generation professional with experience in business analysis, market research, Go-to-Market initiatives, demand generation, business development, and client acquisition within the IT industry. Experienced in analyzing business requirements, conducting account and competitive research, supporting cross-functional teams, and identifying business opportunities. Strong analytical, communication, and stakeholder coordination skills with working knowledge of SQL, Microsoft Excel, Power BI, Tableau, and Jira.
Experience
Business Analyst / Demand Generation Executive / BDM - Octal IT Solution
(2025-04)
- Analyze business requirements and collaborate with business, technology, design, and QA teams to support solution delivery across the SDLC.
- Conduct market, product, and competitive research to identify business opportunities, target segments, and technology trends.
- Support Go-to-Market initiatives through market analysis, prospect research, positioning, and opportunity identification.
- Contribute to demand generation activities including email campaigns, prospect research, outbound outreach, and campaign performance analysis.
- Support business development and client acquisition initiatives across technology solutions and services, including staff augmentation.
- Conduct account and company research to identify relevant stakeholders, business needs, and potential engagement opportunities.
- Support strategic partnerships and client engagement initiatives through research, outreach, and coordination.
- Contribute to business events, meetings, and client-facing initiatives supporting stakeholder engagement and business development.
Business Analyst - BR Softech Pvt.
(2023-12 - 2024-12)
- Conducted market research across the iGaming and sports industry to identify trends, target demographics, and competitor activity, supporting product and sprint backlog development.
- Analyzed sports-platform data to understand user behaviour, preferences, and engagement patterns, contributing to product and monetization strategies.
- Collaborated with cross-functional teams and stakeholders to gather requirements, define features, analyze user feedback, and improve software performance and user experience.
- Translated business needs into solutions, documented As-Is processes, and recommended process improvements.
- Conducted market research and data analysis and created reports to support business decision-making and requirements elicitation.
- Applied SWOT analysis, process mapping, and gap analysis to improve business processes and performance.
- Maintained documentation including process flows, use cases, functional specifications, test cases, training materials, and system manuals.
- Facilitated communication between customers, stakeholders, technology teams, and support teams throughout project implementation.
Graphic Designer - Freelancer
(2023-07 - 2023-12)
- Developed logos, brochures, social media graphics, and marketing collateral to strengthen brand identity and customer engagement.
Business Analyst - Emizen Tech Pvt.
(2023-02 - 2023-05)
- Collaborated with marketing, product development, and sales teams to support strategic marketing plans and coordinated initiatives across channels.
- Conducted data analysis and market research to identify emerging trends and market opportunities, supporting product offerings and new revenue opportunities.
- Supported training and mentoring of new team members and adherence to established processes and best practices.
Education
Master of Computer Applications - MCA - S.S. Jain Subodh College, Jaipur (2020-12 - 2022-12)
Bachelor of Computer Science - Computer Science - Kanoria PG Mahila Mahavidyalaya (2017-08 - 2020-12)
Higher Secondary - St. Angela Sophia Senior Secondary School (2015-08 - 2017-10)
