Lasya

Owned end-to-end product and business lifecycle (0→1), working directly with the CEO to define product vision, strategy, and roadmap.

Business Growth & Strategy Manager (Product + Revenue Ownership) - iii Studio - Hyderabad, IND

(2025-06 - 2026-01)

Owned end-to-end product and business lifecycle (0→1), working directly with the CEO to define product vision, strategy, and roadmap.

• Drove 4× revenue growth by identifying high-value opportunities, closing the largest deal in company history.
• Drove Agile execution and product discovery using customer insights, owning backlog prioritization to deliver high-value features while improving delivery speed and predictability.
• Led cross-functional teams (marketing, operations, delivery), aligning stakeholders and external vendors toward shared goals and structured execution.
• Defined product offerings, pricing strategy, and user experience, translating them into PRDs/BRDs, improving conversion rates by 30%.
• Built and scaled B2B & B2C acquisition funnels, optimizing customer journeys and enhancing engagement.
• Designed and implemented data-driven dashboards (Power BI) to track pipeline, conversion, and campaign performance.

Sr. Analyst – Agile Program Delivery (Business Analyst / Product Execution) - Accenture (Client: Marriott International) - Bangalore, IND

(2022-09 - 2024-02)

Acted as a bridge between Product Owner, Engineering, and QA teams across global stakeholders, ensuring smooth Agile delivery.

• Owned backlog grooming, user story creation, and acceptance criteria, improving sprint delivery predictability by 20%.
• Contributed to large-scale migration (mainframe to cloud microservices) impacting millions of customer records in Marriott's North American database.
• Ensured 100% data integrity and zero downtime during migration releases.
• Proposed and implemented redesign, enabling scalability and personalization across systems.
• Improved system efficiency by 25% through SQL-based root cause analysis and backend optimization.
• Developed and enhanced stored procedures, JCL jobs, and database logic, supporting core product functionality.
• Built Power BI dashboards tracking KPIs, defects, and performance metrics, reducing stakeholder approval cycles by 40%.
• Contributed to customer-facing features (loyalty programs like "Taste of Elite"), increasing repeat engagement and revenue contribution.
• Delivered executive-level presentations translating technical changes into business impact.

Analyst – Product Operations, Governance & Automation - Accenture (Client: Pfizer Global) - Chennai, IND

(2019-12 - 2022-09)

Owned end-to-end compliance lifecycle for 150+ business-critical applications in a regulated healthcare environment (21 CFR Part 11)

• Conducted risk assessments and classification, enabling prioritization of high-risk systems and reducing audit issues by 30%.
• Designed and launched "Compliance Cockpit" (Power BI + Confluence), centralizing application data and improving stakeholder visibility by 50%.
• Team Lead: Led automation initiatives (SQL + VBA) reducing reporting turnaround time by 80% and eliminating manual dependency.
• Introduced structured tracking and reporting mechanisms, enabling better decision-making and delivery oversight.
• Conducted root cause analysis on compliance failures, implementing preventive controls using Lean Six Sigma (DMAIC).
• Collaborated with global stakeholders and third-party system owners to evaluate requirements, align priorities, and improve execution consistency.

B.Tech - Computer Science Engineering - Indian Institute of Information Technology Design & Manufacturing (IIITDM) (2019)