Mamta Kukreti

Content Strategist with 10+ years of experience across content strategy, digital content, scripting, journalism and media. Experienced in turning content performance data into actionable insights, owning end-to-end content operations, and collaborating with Product, Tech, CRM and external partners. Currently focused on user engagement, content optimization and devotional digital experiences on Sri Mandir, AppsForBharat's devotional app.

Content Strategist at AppsForBharat (2022-01 – Present)

• Drive content strategy and execution across Daily Challenges, Push Notifications, Stories, Temple, Music and devotional content, with a focus on engagement and content performance.
• Produced and launched audio series on Katha, Krishna Leela and Bharat ke Sidh Guru, live on the Sri Mandir app.
• Provided voice-over for Sri Mandir's YouTube channels and wrote content across devotional topics, alongside festival-led planning and content strategy.
• Analyzed 90L+ push notifications and 67L+ impressions to identify patterns across festival-led, urgency-driven, problem-solving, question-based and recurring themes; used findings to inform content planning and CTR experiments.
• Refined the Daily Challenge/Quiz format with fresh, more challenging questions, contributing to a 5.1% increase in completions.
• Own end-to-end content operations including planning, CMS scheduling, content QC, daily avatar/Temple execution and launches.
• Led initiatives including Mahabhandar planning, Top 20 Bhajan loop videos, Shiva and Hanuman loop-video projects, and avatar updates.
• Built and maintained cross-functional issue trackers across Story Collection, MM, Temple, Daily Quiz, Bhakti Reels and Music.
• Collaborate with Product, Tech, CRM and external agencies on Landing Temple changes, Chadhawa tracking, RIV animation testing, templates and Temple loop-video management.
• Run daily Temple Ops end-to-end, including tithi-based avatar scheduling, Morning Live Darshan avatar scheduling, and Temple QC and CMS execution.
• Authored Temple QC and Avatar Guidelines and Video Content Creation, QC & Publishing Guidelines, adopted by in-house teams and freelancers.
• Led content and video guidelines for Music Loop Videos, aligning requirements with freelancers and QC'ing and publishing 644+ loop videos in sync with the Music Library.
• Supported migration from the legacy CMS to the new Setu CMS, documenting issues and partnering with the Tech team to ensure smoother execution across Stories and Music.
• Designed the festival content structure for Sawan 2026 (30 Jul–17 Aug), handed off for ongoing execution by the team, and coordinated Holi content planning with the Brand team.

District Reporter at Manavadhikar Media, National (2021-07 – 2021-12)

• Reporting, scripting and content development.

Content Writer / Anchor at Tehelka India News (2021-04 – 2021-06)

• SEO content writing, YouTube scripting, voice-over and field reporting.

Content Writer / Anchor at Sadhana Channel / Disha Channel (2020-02 – 2021-02)

• Live hosting, programming, scripting and devotional content.

Anchor / Scriptwriter / Voice-over Artist at Dheya IAS (YouTube Channel) (2017-09 – 2020-02)

• Anchored, scripted and delivered voice-over for educational content on Dheya IAS's YouTube channel, supporting UPSC/IAS exam-preparation programming.

Anchor / Producer / Voice-over Artist at Mahavira TV Channel (2014-01 – 2017-09)

• Anchoring, production, script writing and voice-over for devotional, social and lifestyle programs.

Anchor / Reporter / Voice-over Artist at Network 10 News Channel (2016-07 – 2017-09)

• Live bulletins, breaking news, interviews, social-issue programs and voice-over.

Graduation – DAV College

Diploma / Training in TV Journalism