Manasi Joshi

Content Operations professional with 8+ years of experience running multilingual content pipelines, CMS workflows and editorial teams across apps and publishing platforms. Led Marathi content operations at Crafto, where the Marathi user base grew from under 5K to 500K+ (100x), using performance data to decide which content to scale, iterate or shut down. Managed CMS content operations across 9 Indian languages at House of Tech.

Skilled in content prioritisation (P0/P1/P2), content calendar planning, category and feed management, A/B experimentation, and performance analysis using Amplitude and Google Analytics.

Amplitude

Academy certified in Analytics and Experimentation.

Content Strategist at FRND App (2026-06 – Present)

• Own daily content strategy and execution across 5 Indian languages: Marathi, Gujarati, Odia, Bengali and Punjabi
• Track performance data to decide which content to revise, scale or stop
• Work with design and regional language stakeholders to deliver consistent content on time
• Improved Marathi content performance through language-specific content testing, reducing CAC from ₹450+ to ₹300 (~33%) in 3 months, with improvement across the other 4 languages

Content Head at House of Tech Innovations Pvt. Ltd. (2026-03 – 2026-05)

• Owned CMS-based content operations across 9 Indian languages, including category and special event management
• Used category and event performance data to guide content scheduling and prioritisation
• Ran event content across languages, including Malayalam New Year, Bengali New Year and Ambedkar Jayanti; for Ambedkar Jayanti, created 4 ID card formats which became the event's top-performing content.
• Planned the content calendar with cross-functional stakeholders

Senior Content Manager at Primetrace Technologies Pvt. Ltd. (Crafto App) (2022-09 – 2026-03)

• Led end-to-end Marathi content operations, managing a team of content writers and graphic designers
• Contributed to growing the Marathi user base from under 5K to 500K+ users (100x) through data-driven content strategy and language-wise performance analysis
• Owned CMS operations: created, edited and toggled visibility of event and new categories based on live performance
• Ran category-level content experiments and scaled high-performing themes such as Buddha, Ambedkar, Geeta Vachan and AI-generated spiritual content
• Evaluated new categories with performance data to decide whether to scale, iterate or shut down
• Classified events into P0/P1/P2 tiers using previous-year data; set the volume of creative tiles needed for event days
• Scheduled push notifications for major events and reordered event feeds based on data-driven prioritisation
• Piloted new video content formats with the video team and shared insights with senior leadership to support content and product decisions

Content Head at K3 Media & Publishing (2021-12 – 2022-09)

• Led editorial planning for website and social media, building readership through consistent, research-backed publishing
• Published articles via WordPress CMS and scheduled push notifications for key content
• Analysed traffic and content performance in Google Analytics to guide editorial decisions
• Managed an in-house team, freelance writers and external contributors; conducted celebrity interviews

Editor at Arthasakhar Knowledge Pvt. Ltd. (2018-06 – 2021-12)

• Built the content system and editorial process from scratch for a finance-focused publication
• Grew readership from around 100 to 10,000+ users through SEO-driven content backed by topic and search-trend research
• Used Google Analytics to analyse performance and guide editorial and scheduling decisions
• Managed the publishing calendar and daily operations on WordPress CMS

LLB – Mumbai University

B.Com – Mumbai University